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An African American adult male in black t-shirt and ballcap looks into the camera

30 years after 'Reasonable Doubt,' Jay-Z's career embodies hip-hop's biggest contradictions

June 25, 2026, Jabari Evans

The cinematic complexity of Jay-Z’s first rap album “Reasonable Doubt” explains why it still matters 30 years later. Today, hip-hop powers advertising campaigns, luxury branding and streaming platforms. Jay-Z has played an outsized role in that transformation. Writing for The Conversation, USC assistant professor Jabari Evans explores the complicated history of hip-hop’s rise in a capitalist society.

Topics: Research, Entrepreneurship, College of Information and Communications, The Conversation

Chief Keef performs at Irving Plaza on October 30, 2018 in New York City

Chief Keef changed the music industry

November 17, 2021, Jabari Evans

A lot could be gained by not overlooking the creativity and ingenuity of teens and young adults like drill music vanguard Chief Keef. Journalism and mass communications professor Jabari Evans writes for The Conversation that drill subculture arose out the ways Chicago's Black youth navigate violence and poverty by innovating within social media.

Topics: Faculty, Research, Diversity, College of Information and Communications, The Conversation

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