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Communications and Marketing

Using Color

The primary and accent color palettes can work together to add layers of subtle meaning to design through the strategic use of color and color combinations. 

Color Combinations

The following examples illustrate how color combinations can be used successfully. Each set is different, and each is appropriate for different contexts. The primary colors should always remain predominant in design, with limited use of accent colors for emphasis.

  • all uses color pallet: garnet, black and white

    All Uses

  • color pallet: garnet, black and white


  • color pallet: garnet, rose, and black


  • color pallet: garnet, white, atlantic, congaree and gibbes,


  • color pallet: garnet, white, sand, and black


  • color pallet: garnet, white, sunshine and congaree


  • color pallet: shades of garnet


  • color pallet: garnet, white, grey and black


Accessible Color Choices

Any color combination you use with text must meet minimum contrast standards. Follow the university's color usage guidelines to ensure sufficient color contrast between your text and background.

Challenge the conventional. Create the exceptional. No Limits.