The Division of Communications and Marketing is responsible for the University of
South Carolina brand, for providing communications support to academic and administrative
units across campus, and for helping shape public policy that relates to the university.
Defining, Extending and Protecting the Brand
The university enjoys a strong brand in South Carolina and beyond. The Division of
Communications and Marketing builds on the strength of the university's brand to position
it as one of the country's leading public universities for
academic and research excellence, a national benchmark for a superior student experience
and an incomparable force for South Carolina's economic and overall well-being. Supporting Campus Communications
The Division of Communications and Marketing supports additional communications needs
across campus by providing:
Services to meet day-to-day communications needs
Tools and training to create branded communications Resources to help
media outlets tell our story. Shaping Public Policy
The Division of Communications and Marketing actively manages public affairs issues
that impact the university. Through relationships with elected and appointed officials,
business leaders, students, parents, alumni and university employees, we work to promote
the ways that the future of the university and the future of the state are interconnected.
By changing perceptions, our public affairs efforts aim to shape public policy to
better serve students, families and residents.