Understand
A brand is more than a logo — it’s the essence of who we are as an organization. Familiarize yourself with the strategy behind our brand in our refreshed brand strategy.
Create
Find all the tools and guidelines you need to create or order branded communications. Access logos, colors and graphic elements. Request fonts and order stationery. Build branded communications using downloadable resources including PowerPoint, flyer, poster, digital display and brochure templates.
Downloadable Resources
If you're already familiar with how to use the brand elements, get right to the graphic, logo, template or other brand element you need quickly in our easy-to-search collection.
View what has been updated in our most recent enhancement.
Recent Toolbox Enhancements
See what's new in the latest update of the brand toolbox.
- New and updated stamps, now organized with UofSC's brand pillars.
- Branded, 10-second videos for use on campus digital display boards.
Past Enhancements
- New set of health care-related icons
- Common COVID-19 terminology and guidance
- COVID-19 resources including standard printable signs and customizable templates for signs and digital boards
- Modified photography guidelines related to current conditions
- Expanded digital swag including virtual backgrounds and coloring pages
- Expanded digital accessibility section that now includes instructions for captioning videos and other key accessibility guidelines
- New set of icons
- Email signature generator
- Guidance on using tailfeathers graphic element
- New brand guidance request form supports submission of PDFs of brand-focused communications projects
- New stamp for Best First-Year Experience and updated stamp for Top 3% for African American Graduates
- Added guidance on brand statements and email link to request support in working with brand statements
- PowerPoint presentation templates for colleges and schools
- New template designs for research posters and unit-level banners
- New and updated training and support request forms including new request forms for photography and short URLs
- New digital display layouts