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Communications and Marketing

Brand Toolbox

The brand toolbox is your go-to resource for creating university-focused communications, helping you define your audience, focus your message and tell the university’s story in a fresh, compelling way.

Fall 2022 Brand Updates

The university announced simplified brand marks and updated usage guidelines from Oct. 26, 2022, through Jan. 4, 2023. Please refer to the interim guidance for additional details on how to reflect the university’s brand.

Interim Guidance


Steps to Consistent Content

Downloadable Resources

If you're already familiar with how to use the brand elements, get right to the graphic, logo, template or other brand element you need quickly in our easy-to-search collection.


Recent Toolbox Enhancements

See what's new in the latest update of the brand toolbox.

Past Enhancements

  • New and updated stamps, now organized with UofSC's brand pillars



Challenge the conventional. Create the exceptional. No Limits.