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Communications and Marketing

Brand Toolbox

The brand toolbox is your go-to resource for creating university-focused communications, helping you define your audience, focus your message and tell the university’s story in a fresh, compelling way.

Fall 2022 Brand Updates

The university announced simplified brand marks and updated usage guidelines from Oct. 26, 2022, through Jan. 4, 2023. Please refer to the interim guidance for additional details on how to reflect the university’s brand.

Interim Guidance

 

Steps to Consistent Content

Voice

Create effective messaging that resonates with the university's distinctive voice, appeals to audiences, and reflects our core attributes.

Visuals

Bring communications to life with graphic elements including logos, typography, colors and imagery that reflect the university's brand.

Resources

Build branded communications using downloadable resources including PowerPoint, flyer, poster, digital display and brochure templates.



Downloadable Resources

If you're already familiar with how to use the brand elements, get right to the graphic, logo, template or other brand element you need quickly in our easy-to-search collection.

 

Recent Toolbox Enhancements

See what's new in the latest update of the brand toolbox.

Past Enhancements

  • New and updated stamps, now organized with UofSC's brand pillars

 

 

Challenge the conventional. Create the exceptional. No Limits.

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