Voice
Create effective messaging that resonates with the university's distinctive voice, appeals to audiences, and reflects our core attributes.
Steps to Consistent Content
Visuals
Bring communications to life with graphic elements including logos, typography, colors and imagery that reflect the university's brand.
Resources
Build branded communications using downloadable resources including PowerPoint, flyer, poster, digital display and brochure templates.
Downloadable Resources
If you're already familiar with how to use the brand elements, get right to the graphic, logo, template or other brand element you need quickly in our easy-to-search collection.
Recent Toolbox Enhancements
See what's new in the latest update (Dec. 2022) of the brand toolbox.
- Updated logo files for the university, units and subunits
- Updated university’s pre-designed templates and email signature generator
- Added new and updated existing stamps
- Added new and updated existing virtual backgrounds
- Updated editorial style guide
Past Enhancements
- New release of icons
- New searchable icon library organized by categories
- Templates updated for accessibility compliance
- Expanded colors and two new sample color palettes for design inspiration
- New and updated stamps, now organized with USC's brand pillars
- New set of health care-related icons
- Modified photography guidelines related to current conditions
- Expanded digital swag including virtual backgrounds and coloring pages
- Expanded digital accessibility section that now includes instructions for captioning videos and other key accessibility guidelines
- New set of icons
- Email signature generator
- Guidance on using tailfeathers graphic element
- New brand guidance request form supports submission of PDFs of brand-focused communications projects
- New stamp for Best First-Year Experience and updated stamp for Top 3% for African American Graduates
- PowerPoint presentation templates for colleges and schools
- New template designs for research posters and unit-level banners
- New and updated training and support request forms including new request forms for photography and short URLs
- New digital display layouts