Skip to Content

All University of South Carolina system institutions will be closed through the end of the spring semester. Columbia campus virtual instruction will continue through the conclusion of final exams in May. Details can be found on the coronavirus landing page.

Communications and Public Affairs

Brand Toolbox

The brand toolbox is your go-to resource for creating university-focused communications, helping you define your audience, focus your message and tell the university’s story in a fresh, compelling way.

Step 1


A brand is more than a logo — it’s the essence of who we are as an organization. Familiarize yourself with the strategy behind our brand in our refreshed brand strategy.

Step 2


Explore how the verbal and visual aspects of our brand platform help us develop consistent and compelling communications that create lasting bonds with our audiences.


Downloadable Resources

If you're already familiar with how to use the brand elements, get right to the graphic, logo, template or other brand element you need quickly in our easy-to-search collection.

View what has been updated in Spring 2020 release.



Spring 2020 Toolbox Enhancements

See what's new in the latest update of the brand toolbox.

Challenge the conventional. Create the exceptional. No Limits.