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All University of South Carolina system institutions will be closed through the end of the spring semester. Columbia campus virtual instruction will continue through the end of the Summer II semester (Aug 1). Details can be found on the coronavirus landing page.

Communications and Public Affairs

Communicating on Campus

There are many ways to communicate with faculty, staff and students across campus. In most cases, your unit's communications manager is step one in helping you identify the right tools to effectively reach your audience.

If you have important information you want to share with UofSC faculty, staff members or students, knowing the best communications tool to use to reach them isn't always clear. These resources can help you target your message more effectively, direct your to the most appropriate communications channel, and communicate with greater accuracy and efficiency.

Quick Tips

Step 1

Start with your communications manager.

Most academic and business units have a communications manager — a person who assists with communications efforts. Communications managers are also a great resource for best practices insight and how to optimize your message and communications tools.

Step 2

Planning is key.

Many university-wide communications tools must be scheduled in advance. Be sure to plan ahead based on your unit's production calendar.

Step 3

Collaborate.

While you might feel the need to distinguish your message from the pack, your messaging actually may be enhanced or strengthened by appearing with similar events or related ideas of other units.

 

I want to:

Contact your communications manager, who will coordinate one or more of the following communications channels:

  • @UofSC Today e-newsletter
  • University calendar
  • Faculty and staff gateway
  • Digital boards
  • Unit-level intranet, college newsletter, listserv and social media
  • Media daybook (for events that may interest media)
  • Posters and flyers
  • Paid advertising

Access additional event promotion tips in the communications toolbox.

Coordinate distribution through the communications managers aligned with the colleges or schools you'd like to reach.

Contact your communications manager, who will coordinate one or more of the following communications channels:

  • @UofSC Today e-newsletter
  • Faculty and staff gateway
  • Unit-level intranet, college newsletter, listserv and social media
  • Media daybook (for achievements that may interest media)

Contact your communications manager, who will coordinate one or more of the following communications channels:

  • @UofSC Today e-newsletter
  • Unit-level resources such as faculty bio pages, intranet and college newsletter

Contact your communications manager, who will coordinate one or more of the following communications channels:

  • @UofSC Today e-newsletter
  • Unit-level intranet, college newsletter, listserv and social media
  • Media daybook (for events and stories that may draw media interest)


Communication via Mass Email

In some cases, mass email might be an appropriate tool, but it's not a one-size-fits-all solution for effectively communicating to the university community. There are many communications channels that are much more effective when used properly, and multiple tools can be used to reinforce your messaging across multiple channels when necessary. If mass email seems like the right solution for your message, complete our mass email request form to get started.

Mass distribution emails must fully meet mass email criteria.

If your message does not meet all of the criteria, please use the previous recommendations for commonly-requested tasks to identify the most effective communication tools for your message.

 


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