The horizontal logo highlights the university's iconic tree and gates logo, set in a garnet or black field. The horizontal logo is used for almost all university communications and marketing; it is not used for the most formal of university communications such as letterhead and business cards.
-
Approved Versions
- One color: garnet, black, white
Preferred Usage
- Garnet version
Correct Alt Text
- University of South Carolina logo.
-
Additional Color Options
-
Black logo on a white background
-
Black reverse logo on a garnet background
-
Garnet reverse logo on a black background
-
Black reverse logo on a black background
-
Garnet reverse logo on a garnet background
Usage
-
Minimum clear space is one length of the tree and gates container box
-
Minimum size is 1.25 inches wide in print or 210 pixels for digital usage
Examples of Misuse
Presenting the university's identity consistently is essential. These are common ways the horizontal logo could be incorrectly used. To avoid these scenarios, always use the provided artwork without any modification.
-
Never stretch, skew or rotate the mark.
-
Never create new color combinations, even using the brand's primary colors.
-
Never add effects such as drop shadows or bevels.
-
Never change the proportion or arrangement of the mark’s elements.
-
Never use a nondesignated color for the mark.
-
Never separate the elements or create your own versions of the logo.
-
Never use an element of the logo as a photo mask.
-
Never make the box white on a solid background.