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All University of South Carolina system institutions will be closed through the end of the spring semester. Columbia campus virtual instruction will continue through the end of the Summer II semester (Aug 1). Details can be found on the coronavirus landing page.

Communications and Public Affairs


Add visual interest to your designs with a family of scalable brand patterns. The patterns, which are styled to represent South Carolina's welcoming nature, are available in a range of designs and brand colors. 

Patterns are a useful way to add depth and detail to your designs. Choose from three pattern styles (available in multiple color variations) to create a full-bleed texture or simplified organic edge in your layout. Only approved patterns should be used in university communications.

Download Patterns [zip]


Available Patterns

  • Palmetto pattern

    Graphic Palmettos

  • Palm leaves version 1

    Palm Leaves 1

  • Palm leaves version 2

    Palm Leaves 2



Using Patterns

  • full bleed

    Full Bleed

    Create full-bleed graphics, such as on the back of letterhead or the interior of a book jacket. Full-bleed patterns feel sophisticated and can be used like white space when a project allows.

  • organic edge

    Organic Edge

    Use an edge element to create distinctive, pattern-based edges on pages. This simplified pattern treatment can be layered with other objects to add interest.

  • texture


    Add a unique background or brand-centric graphic effect to your design with textural patterns.

  • frame


    Select a solid or patterned frame to use as a container for an element or to create an interesting border.


Pattern Examples

Challenge the conventional. Create the exceptional. No Limits.