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Communications and Public Affairs


Add visual interest to your designs with a family of scalable brand patterns. The patterns, which are styled to represent South Carolina's welcoming nature, are available in a range of designs and brand colors. 

Patterns are a useful way to add depth and detail to your designs. Choose from three pattern styles (available in multiple color variations) to create a full-bleed texture or simplified organic edge in your layout. Only approved patterns should be used in university communications.

Download Patterns [zip]


Available Patterns

  • Palmetto pattern

    Graphic Palmettos

  • Palm leaves version 1

    Palm Leaves 1

  • Palm leaves version 2

    Palm Leaves 2



Using Patterns

  • full bleed

    Full Bleed

    Create full-bleed graphics, such as on the back of letterhead or the interior of a book jacket. Full-bleed patterns feel sophisticated and can be used like white space when a project allows.

  • organic edge

    Organic Edge

    Use an edge element to create distinctive, pattern-based edges on pages. This simplified pattern treatment can be layered with other objects to add interest.

  • texture


    Add a unique background or brand-centric graphic effect to your design with textural patterns.

  • frame


    Select a solid or patterned frame to use as a container for an element or to create an interesting border.


Pattern Examples

Challenge the conventional. Create the exceptional. No Limits.