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Communications and Public Affairs

Unit Logos

Columbia campus colleges and schools, comprehensive universities, university-wide centers and upper administrative units have unique logos.

All unit and subunit logos are created and provided by the Office of Communications and Public Affairs. Degree-granting academic units and administrative units can use either a primary unit logo or formal unit logo. Unit logos are intended for communications where the identification of the college or administrative unit is key. If an administrative unit is representing the university as a whole, they should use university-level logos instead of their unit logos.

Do not create a new logo or modify an existing unit logo. Before downloading or using unit logos, review and understand the usage and guidelines for unit logos as well as which version of the unit logo is most appropriate for the purpose of your message or communications.

 

Primary Unit Logos

  •  

    The primary unit logo includes the monogram mark with the name of the campus, college, school or center to the right of the monogram. 

    Used For

    • Instances where identification of the college is paramount
    • College-level communications such as event sponsorships, internal communications or student recruitment

    Not Used For

    • Communications intended to represent the university as a whole or the system
  • The University of South Carolina College of Arts and Sciences logo.
     

 

Formal Unit Logos

  •  

    The formal unit logo includes the name of the campus, college, school or center typeset below the University of South Carolina.

    Used For

    • Formal communications such as stationery
    • For instances where the unit should be visibly linked to the university

    Not Used For

    • Student- or college-level communications
    • Informal communications
  • The University of South Carolina College of Education logo.
     

 

Logo Usage and Guidelines

All guidelines and usage for the formal logos and the primary logos apply to the unit and subunit logos as well.

  • Only use official files; do not create new logos or modify an existing logo.
  • Do not attempt to typeset a logo for another unit or center.
  • Do not alter the colors, arrangement or scale of any of the logo elements. 

 

Standard icon.

One Logo

Do not use multiple unit logos in the same piece. Instead, use the logo that best covers both entities. If two units are jointly writing a proposal, use one of the university level marks.

 

Make It Accessible

All logos must be made accessible with the official alt text for each unit. 

Unit Alt Text Pattern: University of South Carolina [UNIT NAME] logo.

  • Example: College of Education

    Official Alt Text: University of South Carolina College of Education logo.

  • University of South Carolina College of Education logo.
     

When to Use What Logo

  • The University of South Carolina College of Arts and Sciences logo plus University of South Carolina College of Education logo equals University of South Carolina logo.
     

 

Academic Unit Logos

  • University of South Carolina College of Arts and Sciences logo.

    Primary Logo

  • University of South Carolina College of Arts and Sciences logo.

    Formal Logo

Download Arts and Sciences Logos

  • University of South Carolina Moore School logo.

    Primary Logo

  • University of South Carolina Moore School logo.

    Formal Logo

Download Moore School Logos

  • University of South Carolina College of Education logo.

    Primary Logo

  • University of South Carolina College of Education logo.

    Formal Logo

Download Education Logos

  • Engineering and Computing Primary LogoUniversity of South Carolina College of Engineering and Computing logo.

    Primary Logo

  • Engineering and Computing Primary LogoUniversity of South Carolina College of Engineering and Computing logo.

    Formal Logo

Download Engineering and Computing Logos

  • The University of South Carolina Graduate School logo.

    Primary Logo

  • The University of South Carolina Graduate School logo.

    Formal Logo

Download Graduate School Logos

  • University of South Carolina College of Hospitality, Retail and Sport Management logo.

    Primary Logo

  • University of South Carolina College of Hospitality, Retail and Sport Management logo.

    Formal Logo

Download HRSM Logos

  • University of South Carolina School of Law logo.

    Primary Logo

  • University of South Carolina School of Law logo.

    Formal Logo

Download Law Logos

  • University of South Carolina School of Medicine logo.

    Primary Logo

  • University of South Carolina School of Medicine logo.

    Formal Logo

 Download Medicine Logos

  • University of South Carolina School of Medicine Greenville logo.

    Primary Logo

  • University of South Carolina School of Medicine Greenville logo.

    Formal Logo

Download Medicine Greenville Logos

  • University of South Carolina School of Music logo.

    Primary Logo

  • University of South Carolina School of Music logo.

    Formal Logo

Download Music Logos

  • University of South Carolina College of Nursing logo.

    Primary Logo

  • University of South Carolina College of Nursing logo.

    Formal Logo

Download Nursing Logos

  • University of South Carolina College of Pharmacy logo.

    Primary Logo

  • University of South Carolina College of Pharmacy logo.

    Formal Logo

Download Pharmacy Logos

  • University of South Carolina Arnold School of Public Health logo.

    Primary Logo

  • University of South Carolina Arnold School of Public Health logo.

    Formal Logo

Download Arnold School Logos

  • University of South Carolina College of Social Work logo.

    Primary Logo

  • University of South Carolina College of Social Work logo.

    Formal Logo

Download Social Work Logos

  • University of South Carolina Honors College.

    Primary Logo

  • University of South Carolina Honors College.

    Formal Logo

Download Honors College Logos

  • University of South Carolina University Libraries logo.

    Primary Logo

  • University of South Carolina University Libraries logo.

    Formal Logo

Download University Libraries Logos

 

Administrative Unit Logos

  • University of South Carolina Office of Administration and Finance logo.

    Primary Logo

  • University of South Carolina Office of Administration and Finance logo.

    Formal Logo

Download Administration and Finance Logos

  • University of South Carolina Office of Advancement logo.

    Primary Logo

  • University of South Carolina Office of Advancement logo.

    Formal Logo

 

Download Advancement Logos

  • University of South Carolina Office of Human Resources logo.

    Primary Logo

  • University of South Carolina Office of Human Resources logo.

    Formal Logo

Download Human Resources Logos

  • University of South Carolina Office of Information Technology logo.

    Primary Logo

  • University of South Carolina Office of Information Technology logo.

    Formal Logo

Download Information Technology Logos

  • University of South Carolina Office of the Provost logo.

    Primary Logo

  • University of South Carolina Office of the Provost logo.

    Formal Logo

Download Office of the Provost Logos

  • University of South Carolina Office of Research logo.

    Primary Logo

  • University of South Carolina Office of Research logo.

    Formal Logo

Download Office of Research Logos

  • University of South Carolina Office of System Planning logo.

    Primary Logo

  • University of South Carolina Office of System Planning logo.

    Formal Logo

Download System Planning Logos


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