Guiding Principles
How you interact with audiences on social media matters. Here's how we share the great things happening at the University of South Carolina.
Identity and Goals
South Carolina's official social media accounts are followed by a growing audience of more than 800,000. From prospective and current students to alumni and friends, our social media channels reach across the world to link Gamecock Nation as one.
While rules and best practices vary from platform to platform, our goal on social media never varies: to deepen our connection to and engagement with our followers. We're here to help you interact with confidence and in alignment with the university's social media strategy.
Goals and Planning
University-level social media profiles are brand investments. Always have a well-thought-out, ongoing strategy for your account, content and engagement.
Profiles and Settings
Your profile is your virtual calling card. Make sure it's complete with an up-to-date bio, high-resolution photo and other representative elements.
Managing Accounts
No one likes a branded megaphone. Add value to conversations, and create content that's so compelling fans will share it.
University Guidelines
The University of South Carolina has established guidelines for university-affiliated social media accounts to help enhance effectiveness and limit risk.