Research at South Carolina
Research is a learning tool of the highest order at the University of South Carolina. Discovery allows us to illuminate history, contextualize the present, and help plan for what’s to come.
Scientific research, scholarship and creative activity abound throughout USC. That focused presence within nearly all colleges, departments and campuses of the state’s flagship university is one reason Carnegie Foundation has designated South Carolina as an institution of very high research activity.
Research Spotlights
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Shannon Means appointed vice provost for strategy and innovation
The Office of the Provost has named Shannon Means as the new vice provost for strategy and innovation. She will begin in her role on June 1.
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Research looks at pet-based marketing strategies
Darla Moore School of Business marketing associate professor Xiaojing Yang along with researchers from the University of Massachusetts Lowell and Hong Kong Polytechnic University, examined the effects of pet exposure on consumers’ subsequent judgments and decisions, even in ads that are not focused on pet products.
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Breakthrough Star Hengtao Tang studies how to make STEM courses more effective for SC schoolchildren
South Carolina’s economic future depends on a world-class workforce in science, technology, engineering and mathematics. That’s why assistant professor Hengtao Tang is studying how to make STEM courses more effective, inclusive and accessible to a wider range of people.
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Education professor Catherine Compton-Lilly helps Taiwanese communities reclaim indigenous language loss through children's books
Education professor Catherine Compton-Lilly traveled to Taiwan to help two communities reclaim indigenous language loss through children’s books.
Let's build a better world.
The resources of the University of South Carolina are poised to address local and global challenges. We work with public and private collaborators to provide our researchers with the resources and infrastructure they need to make a difference.
Partnership Opportunities