The University of South Carolina announced Thursday (June 11) the appointment of Anne Peters as its new vice president for marketing following a national search. She will begin at USC on Sept. 1.
Peters brings more than 20 years of higher education leadership experience to the role, most recently serving as associate vice president for marketing and special projects at the University of Texas San Antonio. At USC, she will serve as the chief marketing officer for the state’s flagship research university and will lead the Columbia campus’ integrated marketing and brand strategy.
“Anne is a proven leader whose success in building strong institutional brands will be a great asset to USC,” President Michael Amiridis said. “Her experience leading transformative marketing initiatives and her deep understanding of higher education will elevate USC's reputation for delivering exceptional education, research, student life and community engagement.”
While at UT San Antonio, Peters led enterprise marketing and reputation-building efforts that helped elevate the university’s visibility and public perception during a period of significant institutional momentum, including achieving Carnegie R1 status, record-high enrollment and the successful completion of a capital campaign. She also provided communications and branding leadership for the integration of UT San Antonio and UT Health San Antonio, creating the third-largest research university in Texas through one of the most significant university mergers in U.S. history.
Prior to joining UT San Antonio, Peters served as director of marketing and assistant director of admissions at Saint Michael’s College in Vermont. She earned her bachelor’s degree in communications from Stanford University and a master’s degree in higher education administration from the University of Vermont.
“The University of South Carolina is one of the nation's most respected public universities, with extraordinary momentum and a powerful story to tell,” Peters said. “I am honored to join the Gamecock family at such an exciting time and eager to begin building relationships across the university. Throughout the search process, I was inspired by the passion, ambition and pride of the USC community, and I look forward to partnering with faculty, staff, students, alumni and supporters to advance USC's aspirations and further elevate the reputation of this remarkable institution.”