Dan Dillon was named vice president for marketing at the University of South Carolina, President Michael Amiridis announced Thursday (Nov. 14).
Dillon, who most recently served as vice president for marketing at the University of Florida, was selected after a competitive national search and will begin his new role at USC on Nov. 18. Final confirmation will be provided at the next Board of Trustees meeting.
A transformational leader: Dillon has more than 30 years of marketing experience in both the public and private sector. Prior to the University of Florida, he spent 11 years overseeing marketing efforts at Arizona State University, where he successfully led innovative strategies to transform ASU’s brand alignment, as well as its reputation and perception among the university’s varied constituencies. During his tenure, ASU was recognized as the No. 1 Most Innovative University by U.S. News and was selected to join the Association of American Universities (AAU).
Constituent-focused brand management: Dillon brings a long and successful track record of grounding marketing strategies in constituent insights. He aims to apply data-driven insights to enhance the university’s brand among key constituencies and improve coordination of marketing efforts across the university.
A broad background: Dillon also held marketing roles at the Coca-Cola Company, Ruby Tuesday Inc., H.J. Heinz and Con Agra Frozen Foods, among others. He earned his Bachelor of Arts from St. Anselm College in Manchester, New Hampshire, and his MBA from Bentley College in Boston, Massachusetts.
What he’s saying: “Serving higher education is a privilege, and there’s truly no place I’d rather bring my experience and energy than the University of South Carolina. President Amiridis’s vision is inspiring, and I’m honored to join an institution so committed to excellence. I look forward to partnering with USC’s talented team to advance our strategic priorities and build on the university’s growing reputation for innovation and impact.” — VP for Marketing Dan Dillon
From the president: “The University of South Carolina has selected a nationally recognized leader with extensive experience in higher education marketing and brand management. I look forward to working with Dan as he joins us in advancing USC’s excellence.” — President Michael Amiridis