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IBUS 490P: The Old and the New at the Edge of Europe
What to Expect
Study Abroad Location:
Lisbon and Porto, Portugal
This course provides students with an overview on the conduct of business in Portugal. It will focus particularly on how firms in both very traditional industries, such as food, wine and construction, and firms in some of the most innovative fields, such as IT and sustainable business, all make part of the country's business environment. While focused on Portugal, the course also provides students with a broad overview of the business environment in Europe. It shows how a small country like Portugal, located in the edge of Europe, has managed to benefit from its potential limitations and thrive. The course covers the context, tools, and factual knowledge useful for understanding the institutional and competitive environment and managerial challenges of firms in Portugal. Given the scale and diversity of business activities in Portugal (and in Europe, more broadly), the course aims at providing students with knowledge of cases that not only help them understand the country, but may also be applicable in their other future endeavors.
Participation Instructions: See program requirements to determine student eligibility.