In the weeks just past, you
might have run into our students at a soccer game in Munich,
a baseball game in Atlanta or a golf tournament in Greenville.
But they were pursuing their studies, not just spring pleasures.
Maymester is a great time for students and faculty to hit
the road toward better understanding of career possibilities.
You might have caught a glimpse
of some of Dr. Glenda Alvarado's Sport and Social
Media class on the Golf Channel. South Carolina Charities
Inc. sought our help in raising the annual BMW Charity
Pro-Am tournament's profile through social media.
Eight journalism, advertising and public relations students
fanned out over the tourney's three courses to
create Facebook, Twitter, Flickr and You Tube content.
"I think we were more
than successful in reaching our goals," advertising
major Colleen MacMillan said. "Not only did we
see a jump in Facebook "likes" and comments,
but we gained numerous "reTweets" and "mentions" on
Twitter. (Social media do have a jargon all their own.)
"This is something I could see myself doing after I graduate, so the experience
I gained and the people I met will be something I carry over into the future," added
ad major Stephen Scott.
alumnus Mark Bryan was one of the golfers they met and
captured on video. The Hootie and the Blowfish lead guitarist
shares his Gamecock shoutout in this eNews.
Networking is another purpose of our Maymester programs,
and USC alumni have been great about opening doors for
with alumni really personalized the trip and made generally
intimidating positions seem attainable and within reach," J-school
student Jordan Osborne said after her experience on the
Atlanta Public Relations Maymester.
The BMW event was a first-timer on our Maymester
schedule; the Atlanta trip is an evergreen, though it's
ever changing. "We're always adding new visits," says
Dr. John Besley, who co-taught the course with senior instructor
Lisa Sisk. "We're happy to facilitate other
types of contact that alumni might like to have with current
students. They could join us at a restaurant or a ball
The multimedia Munichmester
has been on our calendar since 2007. It puts students
in a position of having to create, research and produce
stories in an unfamiliar environment, even an unfamiliar
"Perhaps the most valuable thing I gained from the experience is understanding
a different culture," said Isabelle Khurshudyan of her experience in Germany. "It
really opened my eyes to how I might want to slow down every once in a while
instead of living at such a rushed pace."
Maymester courses have traditionally focused on undergraduate
students with a sprinkling of grad students. But SLIS
professors Dr. Kendra Albright and Dr. Jennifer Arns
are planning a Great Libraries of the World study in
Paris and Rome for May 2012. Although these are purposefully
small classes, there may be a few places for alumni on
the library tour.
On one of the early Munich trips, our students coined
an expression for these Maymester adventures: See
it! Live it! Tell it! To which, I might add: Join it!
Recent J-school Graduate Hired by Collins & Lacy, P.C.
Alyssa Hasell, '11 public relations major, has been
appointed communications coordinator for Collins & Lacy,
P.C. , a law firm serving South Carolina. While attending USC,
Hasell was chosen as the 2011 Outstanding Public Relations
Senior and also interned for Riley Communications, now Davis
Public Relations & Marketing.
Alumna Earns Accreditation in Public Relations (APR)
Ashley Manuel Dusenbury, '94 advertising and public
relations major, has earned the Accreditation in Public Relations
distinction from the Public Relations Society of America and
the Universal Accreditation Board. Dusenbury, a 17-year veteran
of the public relations field, is currently director of public
relations at Palmetto Health Foundation.
Alumnus Hired by the Other USC
Alan J. House, ‘89 broadcast major, was named associate
director of communications at the University of Southern California.
In this position, House works with both the Government and
Civic Engagement and University Communications departments.
He writes, designs and manages all types of communications
projects to support public and media relations, marketing and
J-school Professors Promoted
John Besley and Karen Mallia have been recommended by President
Pastides for tenure and promotion to associate professors.
Besley is the head of the Journalism Sequence and focuses
on communication research methods, public opinion and persuasion,
and science/risk communication in his teaching.
in the Advertising/Public Relations Sequence and focuses on
developing creative strategies, copywriting, and building integrated
advertising and marketing campaigns in her teaching. The recommendations
require Board of Trustees approval.
Spring Commencement Updates
The College of Mass Communications and Information Studies
awarded 306 degrees at May's commencement ceremonies.
Of these, the J-school granted 12 Master of Mass Communications,
and 213 undergraduate degrees, the majority being public relations
degrees followed by advertising. In addition, one doctorate
The School of Library and Information Science recognized 92
Master of Library and Information Science graduates in May,
including one certification.
SLIS Professor is a "Rising Star"
Kendra Albright, associate professor in SLIS, is featured in
the spring 2011 issue of Breakthrough, the university's
research and economic development magazine. Her research focuses
on using information as a force for good in society and in
the marketplace. The article notes Dr. Albright's studies
on the way information has helped reduce the prevalence of
AIDS and HIV in Uganda and the importance of information in
the competitive marketplace.
After 35 years of scholastic service to the students of USC,
Dr. Rick Stephens has retired.
Stephens served in many capacities
during his tenure at USC, including associate dean of the then
College of Journalism and Mass Communications and as the J.
Rion McKissick Professor, an endowed chair.
For video and photos
of the retirement celebration, click here>
Rising Senior Receives S.C. Press Association Foundation
Ryan Quinn is one of two recipients of the S.C. Press Association
Foundation's Mundy Scholarships. A journalism major and
political science minor, Quinn will receive $3,000 toward his
schooling at the University of South Carolina.
The Mundy Scholarships are given in memory of R. Frank Mundy,
the late publisher of the Index-Journal in Greenwood and the
first president of the SCPA Foundation.
Quinn is the son of John and Jeannine Quinn from Charleston.
He has spent two years in editor positions at the university's
newspaper, The Daily Gamecock. Beginning his sophomore year
as the assistant editor of The Daily Gamecock's opinion
section, Quinn then became editor of this section his junior
year. In the fall, Quinn will return to The Daily Gamecock as the news editor.
Join Cocky at the SC Storyfest on Saturday,
June 4 from 10 a.m.-6 p.m. at the SC State Museum at 301 Gervais
Street, Columbia SC. This free event serves as the kick-off
for summer reading programs throughout the state and features
presentations from award winning authors and a craft area.
Ruth Castillo, Development GA
By Charlotte Bishop
May ‘11 Mass Communications graduate
The first thing you notice about Ruth Castillo is her personality.
Grabbing lunch, she joked with the workers at the Coliseum's
Fast Break. Later, she related just as easily to the students
and visitors who make their way into the College of Mass Communications
and Information Studies development office. Castillo, the graduate
assistant at the development office and a recent graduate of
the master's program in the School of Library and Information
Science, is also a "multitasking mastermind."
"I like to be involved in everything and know about
everything," she said.
She certainly got a taste of that with development and alumni
relations. Castillo's duties included updating alumni
information, sending out mailings, producing eNews, helping
with events and projects, and identifying grant opportunities.
"I never do the same thing every day. There's
always something different or new or something starting or
ending," Castillo said. Now her time in the development
office has ended with her graduation.
"She's just been a tremendous help in the office," alumni
relations manager Elaine Taylor said. "We've loved
working with her."
"In her two years with us, I can't think of one
time when she has not been able to figure something out or
track down information or answers," development director
Terry Dixon said.
Castillo is also grateful for her time in the office. "It's
given me an opportunity to not just be a graduate assistant
but to be a part of a team," she said. "I feel
like I have a much better sense of what it takes to be a professional."
As a graduate assistant and a SLIS student, Castillo saw how
the two halves of the college come together. Libraries, she
explained, are places that preserve and provide access to information,
whereas journalism is a vehicle that communicates information
and ideas. To have one without the other is to have pieces
SLIS may have a piece missing without Castillo. Dr. Sam Hastings,
Castillo's adviser and director of the school said, "I
toyed with the idea of stopping her graduation but realized
even though we'll miss her, she was ready for the world,
and the world was ready for her."
Castillo earned a Bachelor of Science in psychology from Virginia
Tech in 2009. She is looking forward to working as a reference
librarian in an academic setting.