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From the Dean

#SUPER STUFF

 

We can hardly wait for Super Bowl XLVI. And we're neither Patriots nor Giants fans. At least, that's not what excites us. Yes, it's time for Professor Bonnie Drewniany's annual Super Ad Poll in which her advertising students analyze and rate the much touted Super Bowl ads. The best ad wins the highly coveted Cocky Award. Those Cocky statuettes sit in some of the finest ad agencies across the country, alongside their ADDY awards, which, compared to the Cocky Award, are handed out like M&Ms. Pardon the product placement.

We'd like you to play along with us this year. We'll be Tweeting about the Super Bowl ads at #UofSCAdPoll and #CockyAwards.  Tweet with us. You can also vote for your choice of the most effective and best brand identity on our Super Ad Poll Web page >

Professor Drewniany's class and the Super Ad Poll have outgrown our IFRA Newsplex facility, so we'll be playing in a new arena at WIS here in Columbia. I suspect you might see something of us in the station's coverage on Sunday.

We probably won't count calories on the night of the Super Bowl, but we will be sharing healthy nutritional advice on USC's Salkehatchie campus in Allendale this week.

On February 2, Patricia Moore-Pastides, USC's First Lady, will join Cocky's Reading Express™ and the literacy experts of our Center for Children's Books and Literacy for the final event of the Barbara Bush Family Literacy Foundation grant. The $64,000 grant has enabled us to pair Cocky's reading visits to schools in two South Carolina counties with family events that support and amplify the children's reading progress. Ms. Moore-Pastides will present a cooking demonstration, families will receive healthy recipes and children will receive the children's book Good Enough to Eat. Watch the CRE web site for more. http://www.libsci.sc.edu/ccbl/cockyreadingexpress/index.htm

 

The Republican candidates have moved to Florida and beyond, but my Media & Politics students gained great insights into the primary process from both journalistic and political perspectives. The 14 students were at campaign rallies, debates and media sites throughout the ten tense days between the New Hampshire and South Carolina primaries. Their experiences and perspectives on the campaign and class are being collected on a web blog created by mass communications graduate student Mary Franklin Harvin. See for yourself: www.uscmediapolitics.com/wordpress

Two broadcast majors, Alex Heaton and Jenni Knight, were asked by PBS’s Washington Week in Review to prepare a pre-primary report on students' views of the campaign. Their video was posted on the WWR web and is on the college's home page at http://www.sc.edu/cmcis/

So, 2012 is already a super year, and we've only gotten through the first month of it. Hope yours is super, too.

Bierbauer signature

 

 


 

Alumni News

Ed DriggersPR Alumnus Named Greer’s Person of the Year

Public relations alumnus Ed Driggers, ‘81, was named 2011 Person of the Year by GreerToday.com for his work as the City Administrator for the City of Greer, S.C. Driggers, who has served as Greer’s chief administrative officer since 2000, was also featured in a recent article on GreerToday.com that touted his successful leadership of the city.

Read the article >

SLIS Alumna Makes ALA’s Emerging Leaders List

Crystal Johnson, ’05 MLIS, has been named a 2012 Emerging Leader in the American Library Association. Johnson, who serves as an information services librarian with the Richland County Public Library System, is among 77 ALA members from across the country chosen to participate in the sixth year of the program, which gives library staff and information workers an opportunity to serve the profession in a leadership capacity early in their careers.

Emanate PR Tabs Jawski for VP Position

Greg Jawski, '01 MMC, has joined the New York City office of Emanate PR in the position of vice president. Emanate, which was named PRWeek’s Agency of the Year and Bulldog Reporter’s Mid-Size Agency of the Year in 2010, tabbed Jawski to work on several segments of its Bank of America account. Jawski moves to Emanate from Ogilvy PR Worldwide, where he was a vice president in financial services and corporate practice. He's also worked at Fleishman-Hillard and FTI Consulting.

Griffin Joins USC College of Arts and Sciences

Melanie Griffin, '11 news editing, is the new social media coordinator for the USC College of Arts and Sciences. Prior to joining the college, Griffin interned with USC’s Office of Publications.

J-School Alumna Designs Charleston-inspired Perfume Line

Journalist turned entrepreneur Kelly Gaskins, ’07 broadcast, recently launched her own perfume line called Charleston Girl Perfume. Inspired by the southern women of Charleston, Gaskins teamed up with perfume manufacturer Alpha Aromatics to make the fragrance.

Clayton KaleKale Joins YMCA of Greenville

Clayton Kale '02 news editing, has joined the YMCA of Greenville as a web marketing strategist. Kale formerly served as the online producer for The Greenville News.

 

 

 


College News

J-school Welcomes Visiting Business Journalism Professor Rob Wells

Rob WellsExpanding its emphasis on programs in business and financial journalism, the School of Journalism and Mass Communications welcomes visiting professor Rob Wells for the spring semester.

A veteran financial journalist, Wells joins the USC faculty as part of a national program funded by the Donald W. Reynolds Foundation at the Arizona State University Walter Cronkite School of Journalism and Mass Communication.

Read more and view a video interview with professor Wells >

 

Adjunct Instructor Publishes Third Novel

Robert LambJournalism and mass communications adjunct instructor Robert Lamb recently published a novel exploring censorship and First Amendment rights. “A Majority of One” tells the fictional story of attempts by a group of preachers to ban some classic novels from the high school curriculum in a rural Georgia town and an English teacher’s plight to preserve both great literature and the separation of church and state.

Lamb, a former Atlanta Constitution reporter and editor, has taught writing and literature at USC since 1992. “A Majority of One” is Lamb’s third novel.

 


 

Student News

NPPA Students Cover Capital One Bowl

Gamecock photoNational Press Photographer's Association student members Lee Walker and Richard Pearce traveled to Orlando, Fla., last month to cover the USC Gamecocks’ football matchup with Nebraska in the Capital One Bowl for The Daily Gamecock.

A slideshow of Walker and Pearce’s work, including Pearce’s popular “Spurrier Splash” photo that captured USC players’ celebratory dunking of Coach Steve Spurrier after the team’s 30-13 victory, can be seen on The Daily Gamecock website.

Walker is a visual communications major from Columbia, while Pearce is a senior finance major from Charleston.

View photos from the Capital One Bowl >

 


 

Upcoming Events

Carolina Day at the State House
Feb. 8, 9:00 a.m. until 1:00 p.m.
Capital City Club - 1201 Main St., Columbia, SC

Show your support for higher education on Carolina Day at the State House. Attend a special legislative briefing, visit with legislators and have lunch with President Harris Pastides at the Capital City Club. There is a $15 fee. Call 803-777-4111 or, toll-free, 800-476-8752 by Feb. 1.
Register nowarrow

 

CREGift Unwrapping Celebration
Feb. 21, 10:30 a.m.
Greene Street, in front of the Russell House

Join Cocky and the School of Library and Information Science in taking the wraps off a really moving gift for Cocky’s Reading Express.

Make plans to join us in front of the Russell House.

If it rains, come inside to the Russell House Ballroom.

 

May Carolina Alumni Weekend
May 10-12
University of South Carolina campus

May Carolina Alumni Weekend is a Carolina springtime tradition that offers innovative and relevant exhibits, lectures, tours and receptions. Make plans to join us and let the natural beauty of the University of South Carolina campus inspire you this spring! For more information, contact Jane Lavender at janel@carolinaalumni.org or 803-777-4112

 


Spotlight

Jason Wagenheim

By Joshua Joiner, SJMC Graduate Student

Jason WagenheimJason Wagenheim has experienced firsthand the explosion of technology in the magazine publishing industry. Currently the publisher of Teen Vogue, Wagenheim was a student at the University of South Carolina in the early and mid-1990s when computer layout and design software first became prevalent in the industry. He used some of those fledgling programs when he served as the editor of The Daily Gamecock and again when he was the founding editor of USC’s Black and Garnet Magazine.

In the nearly two decades since then, Wagenheim, who earned both an undergraduate degree in advertising from USC in 1995 and a Masters of Mass Communication in 1996, has gone on to lead multiple major magazines as they’ve evolved from printed products to multimedia platforms that are also accessed online and via smart phones and tablets.

“When I was at The Gamecock we had just gotten computers and started doing layout with a program called QuarkXPress, which I don’t even think they use anymore,” Wagenheim said from his office in New York City during a telephone interview. “Never in a million years would I have thought we would come as far as we have with technology. It’s absolutely astonishing to me.”

Nearly just as astonishing as the industry’s technological boom is Wagenheim’s climb from the editor of a student-run newspaper and magazine to publisher at the major magazine conglomerate Conde Nast. With the organization, Wagenheim served as publisher of Glamour before moving to his current position with Teen Vogue in November. Prior to publishing Glamour, he was the publisher of Time Inc.’s Entertainment Weekly.

Success hasn’t come as a surprise to Wagenheim. He knew from a young age that he wanted to pursue a career in journalism, and he set his sights early on during his time at USC on gaining both the education and the experience needed to give him a head start in chasing his dream.

“Journalism is something that’s just always been in my blood,” Wagenheim said. “I love the magazine business dearly and always have. Really as far back as I can remember I’ve always had my eye on this goal. I was fortunate to be able to take advantage of opportunities at USC that gave me tremendous real-world experience that complemented everything I learned in the classroom.”

Wagenheim has used various ways to give back to the university that he believes provided him with the foundation upon which he built his career. He’s hosted students during the school’s Maymester New York classes and is a loyal donor to the College of Mass Communications and Information Studies.

He recently joined Dean’s Circle, a group of loyal supporters who along with serving as college ambassadors, annually donate a gift of $1,000 or more. The funds are expended at the discretion of Dean Charles Bierbauer to help in various areas such as the college’s student competition teams, supporting Maymester classes, sending faculty members to conferences, supporting I-Comm Week events and supporting Cocky’s Reading Express.

“I owe so much of what I’ve been able to accomplish to my experience at USC,” Wagenheim said. “I definitely feel a debt of gratitude to the J-school and the university, and I’m both honored and happy to be able to give back in various ways to help guarantee students continue to have the same opportunities that I had.”

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Gamecocks on the Green
Annual Scholarship Luncheon
Fall Mentor Match Night

 


 

UPCOMING

Carolina Day at the State House
Feb. 8, 9 a.m. until 1 p.m.
Capital City Club - 1201 Main St., Columbia, SC

Gift Unwrapping Celebration
Feb. 21, 10:30 a.m.
Greene Street, in front of the Russell House

May Carolina Alumni Weekend
May 10-12
University of South Carolina campus

 


 

LOST

A Time Capsule. Last seen in the Carolina Coliseum a few decades ago. If you have any information leading to the recovery of our time capsule, please contact Elaine Taylor (taylorem@mailbox.sc.edu)

 


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