Alumna in The State's 20 under 40 Class of 2010
Mandi Engram, ’03 advertising and public relations major, is a member of The State newspaper seventh 20 Under 40 class.
Each year, The State showcases young Midlands professionals who have made their mark before age 40 and who look like they will continue their contributions for years to come. Engram is the director of marketing for Midlands Authority for Conventions, Sports & Tourism.
“I was shocked to be selected The State’s 20 Under 40 award, but I am honored to be considered among others who are doing such great things in Columbia. I owe everything I know to the J-school and the great professors I had, of course! It’s kind of funny actually, that my senior advertising campaign was a competition for the Columbia Metropolitan Convention and Visitors Bureau and now it’s my job in ‘real life’ and I love it.”
She heads all marketing for the agency that oversees the Columbia Metropolitan Convention Center, Visitors Bureau and Regional Sports Council and is known for her use of social marketing.
Engram volunteers her time for many organizations including United Way of the Midlands, Columbia Talent Magnet Project and Social Media Club Columbia. Read more>
Award Winning Journalist Returns Home
Emmy Award recipient Rita Cosby, ’89 broadcast major, was back in South Carolina last month to speak at the South Carolina Women Honor Valor luncheon. Cosby is releasing a book in May about her father’s experience as a POW in World War II. He was in the Polish resistance and was captured by the Nazis and escaped to the American lines. Rita was recently in Poland with her father on his first visit back since that war. Be sure to read the spring issue of our alumni magazine, InterCom, for more about Rita’s book. Read more about her recent visit>
Alumna Crowned Miss Watermelon Queen
Blair Boozer, ’09 broadcast major, was crowned the South Carolina Watermelon Queen in early January. Boozer will promote locally grown watermelons throughout the state during her time as Watermelon Queen. She’ll attend festivals, participate in speaking engagements and give media interviews promoting watermelons.
Cocky's Reading Express™ Rolls to New Recognition
Cocky’s Reading Express™ (CRE) has been selected as the 2010 recipient of the South Carolina International Reading Association’s Literacy Award. The literacy committee was very impressed with CRE and the impact that it is having on the lives of young students in our state. This award is given annually to an individual or group of individuals who have made significant contributions in the area of literacy in their community and/or state.
Super Bowl Ad Poll Needs Your Vote
The J-school’s 7th annual ad poll of Super Bowl commercials, “Cocky’s Super Ad Poll,” will take place Feb. 7. Please vote online for your favorite ad. Vote here Feb. 7>
The advertising team that creates the winning commercial will be invited to campus this spring to receive the coveted Cocky Award for Best Super Bowl commercial. Watch last year’s winning commercial and read more about the event here: Watch now>
Advertising Classes Welcomed Special Guest
Bruce Bendinger, a former Chicago copywriter, creative director, now a publisher and consultant, was on campus last week visiting several advertising classes. “Bruce shared his thoughts and techniques for ‘creative thinking’ with my ad campaigns class, and Wayne Adams’ creative strategy class. He said that most advertising people believe that the core of finding a powerful selling idea lies in turning product features into consumer benefits. And from there, if you can move from rational, functional benefits to an emotional benefit, even better,” said Assistant Professor Karen Mallia.
American Advertising Federation Honors Two USC Students
Owen Black has been named one of AAF’s Most Promising Minority Students and Tekedra Hankins has been named to AAF’s Honor Roll. They were honored Feb. 3 in New York.
Black, a marketing/management major with a minor in public relations, is the founder of One Flag SC and was an account supervisor at the Carolina Agency. He is from Elgin. Hankins, a public relations major with a minor in criminal justice, is a resident mentor with USC Housing. She is from Columbia.
The Most Promising Minority Student Award recognizes top minority students across the country who show academic and extracurricular leadership, as well as a promising future in the fields of advertising, marketing, media, and communications.
Of the 200 collegiate chapters of the AAF, the University of South Carolina and the University of Illinois are the only two programs who have had at least one student in the AAF Most Promising Minority Students. Bonnie Drewniany, the faculty adviser for the USC AAF student chapter, is the only professor in the nation to have nominated a Most Promising recipient every year since the program began.
Cayman Islands Native Returns Home for Internship with News Station
By Emily Ko, SJMC Junior Public Relations Major
Most freshman journalism students enjoy the relaxation of their first Christmas break. Visual communications major Jade Webster is an exception. The Cayman Islands native spent her month off from school gaining real world journalistic experience.
Cayman News 27 awarded her a scholarship to intern at the station during her recess from school. Like most Caymanian scholarships, the winner works directly for the sponsor.
Webster worked in many different capacities at her internship. She practiced a diverse set of skills that included conducting interviews, anchoring, editing, and doing camera work. She also took notes at a court case to learn how to glean the most important information from sources.
She credits her first semester experience at USC’s J-school for helping her understand the industry. “My introduction to mass communications class definitely helped me with some of the definitions and terms that are used regularly by a news station,” Webster said.
As a result of her internship, Webster has decided to pursue a career in the news. Her goal is to land a job working for a large news station either in the United States or the United Kingdom.
“Have an open mind for anything,” advises Webster. “Definitely be willing to learn from others and even let others learn from you.”