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Palmetto College

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Bachelor of Arts in Communication, Public Relations

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” - Public Relations Society of America

The Palmetto College Online Bachelor of Arts in Communication is issued by USC Upstate, one of USC’s senior campuses.


Palmetto College's Bachelor of Arts in Communication with a concentration in Public Relations uses the study and application of traditional and emerging industry tools and strategies for effective communication and relationship building between organizations and their publics. Students produce publicity and informational materials, develop and implement strategic communication campaigns and acquire hands-on experience through coursework in the foundations of public relations, digital media, and multiple internship and service learning project opportunities with real-world clients.

The Public Relations Concentration is designed to help students develop critical analysis, thinking, writing, and speaking ablilites to enhance the free, responsible and effective expression of ideas. Students work collaboratively, value diversity, and adhere to the highest ethical standards in interpersonal, professional, public and mediated communication.

Click here for the course curriculum.

Click here for the major map.


Why should I complete a bachelor's degree in communication?

Courses in video editing, public speaking, social media, rhetoric, culture and communication, and news production prepare students for career paths in public relations, marketing, media, business, human resources, graduate study, and many other expanding fields in which effective communication is a foundation.


Prerequisites and Requirements

To apply for this online degree program, students must have:

  • Preferred 2.0 cumulative GPA in all previous college-level coursework
  • Students transferring credit into the program are encouraged to have completed the following courses:
    • Two courses in Composition
    • Statistics or College Math
    • Public Speaking
    • Two Natural Sciences, one with a lab
    • Information Technology
    • Fine Arts/Humanities
    • U.S. History
    • Two Behavioral Sciences
    • One course in world language, or placement above the introductory level


Program Length

The degree requires 120 credit hours, and completion time varies based on pace of study and credits accumulated before entering the program. For example, a student transferring in 45 credit hours and averaging 30 credit hours per academic year will typlically complete the degree in 2.5 years. Accelerated degree completion is possible with summer coursework, and it is up to the student and advisor to decide the appropriate number of hours to take each semester.  Talk to an advisor about how to balance Palmetto College classes with your schedule. 


Ready to get started?

New terms begin six times per year. Follow the application instructions for this degree to start the enrollment process.

If you have questions or would like an unofficial pre-evaluation of your college work before applying please call, chat, or email us today! Our trained representatives can create a plan that takes into account your earned credits and your unique circumstances.

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