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Business Analytics III: Predictive and Prescriptive Modeling (Credits: 3) BADM A300

The third course in the business analytics curriculum. Using spreadsheet software, the course covers further the concepts of predictive analytics (forecasting), prescriptive analytics (optimization), and simulation. The predictive analytics module addresses quantitative methods, time series analysis, casual models, and data classification. The prescriptive analytics module covers optimization techniques such as linear programming, non-linear programming, and integer programming. Finally, the simulation module covers analytical tools such as Monte Carlo Simulation using @risk and Crystal Ball applications.

Business Communications (Credits: 3) BADM A345
This course provides an examination of methods, protocol, communication ethics and cross-cultural communications. Appropriate use of various forms of communication within a managerial context will also be discussed. Students develop and enhance communication skills through extensive business writing assignments, public speaking/presentations, role plays, business case analysis, and mock interviews.

Principles of Marketing (Credits: 3) BADM A350
Marketing functions, trade channels, price policies, expenses and profits of middlemen, and public policy with respect to marketing practices.

Business Finance (Credits: 3) BADM A363
The study of the procurement and management of wealth by privately owned profit-seeking enterprises.

Principles of Management & Leadership (Credits: 3) BADM A371
A comprehensive survey of the basic principles of management applicable to all forms of business. The course provides the student with a basis for thinking about complex business situations in the framework of analysis of the management process.

Social, Legal & Ethical Aspects of Business (Credits: 3) BADM A379
Study of how the social, legal, economic, political, technological and ecological dimensions of the external environment affect business.  Specific topics include values and ethics in business, business and government relations, corporate social performance, stakeholder responsibility, corporate governance, and business law.

International Business (Credits: 3) BADM A383
Introduces the student to economic, financial, legal, political, cultural, institutional, and managerial considerations associated with international business transactions.

Operation and Supply Chain Management (Credits: 3) MGMT A475

This course examines strategic, operating, and control decisions involved in manufacturing and services organizations. Principles governing an integrated supply chain that includes the planning basics, inventory management, lean systems, and constraint management will be discussed.

Strategic Management (Credits: 3) BADM A478
A study of the formulation and application of functionally integrated business policy by top management. Emphasis is on decision making in the face of changing condition.

Promotion Strategies and Advertising (Credits: 3) MKTG A454

The study of the entire promotion process for both consumer and industrial products including promotion research, determining the promotability of products, new product introductions, setting of promotion objectives, and deriving the promotion budget.

International Marketing (Credits: 3) MKTG A452

Analyzes cultural, legal, political, and economic factors affecting the marketing of products and services in world markets. Emphasizes differences in lifestyles, beliefs, attitudes, etc., and their influences on the marketing decision of the international firms.

Consumer Behavior (Credits: 3) MKTG A455

The principle objective of study is the consumer decision process as examined in a marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student’s ability to understand and predict reactions of consumers to marketing decisions.

Marketing Research (Credits: 3) MKTG A457

The practical application of behavioral and statistical methods for the purpose of obtaining, analyzing, and interpreting relevant marketing information will be examined. Emphasizes research methods and techniques used in improving marketing decisions.

Personal Selling and Sales Management (Credits: 3) MKTG A459

The principles of salesmanship and their relation to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel.

Marketing Management (Credits: 3) MKTG A558

A study of the aggregate marketing system from the point of view of the decision maker. Topics include the policy areas of organization, research, product, promotion, pricing, channels, forecasting, distribution cost analysis, control, and management of the sales force.

Retailing Management (Credits: 3) MKTG A551