Background

Dr. Jason Darby joined USC Palmetto College as Director of Marketing and Communications in 2013. In this role, he is responsible for developing and deploying an integrated marketing communications strategy to further USC Palmetto College’s mission to make a University of South Carolina education accessible and achievable to all who seek to pursue or complete an undergraduate degree.

He has worked in higher education communications and marketing for more than 20 years, including four-year public and private universities, a two-year technical college and a national student affairs and campus engagement association.

Darby earned a Ph.D. in Higher Education Administration and a Master of Mass Communication, both from the University of South Carolina, and a B.A. in Professional English from South Carolina State University. He is a 2011 Fellow of the Richard W. Riley Institute of Government, Politics and Public Leadership at Furman University. Darby was also selected for the 2014 inaugural class of “Top 40 Under 40 (South Carolinians)” by Thomas Media Group.

Awards
2022 – USC Palmetto College earned an ACHE Crystal Marketing Award from the Association for Continuing Higher Education.
2017 – USC Palmetto College commercials earned two American Advertising Awards (ADDYs) from AAF of the Midlands.
2015 – USC Palmetto College television commercial campaign earned a Silver Telly Award, the highest level of achievement given for commercial work at the 36th Annual Telly Awards; the commercials were chosen from among 12,000 entries from all 50 states and numerous countries.
2014 – USC Palmetto College earned a Gold Marketing Award for its television and radio broadcast advertising campaign from UPCEA, the nation’s leading association for professional, continuing and online education.

Publications
Anderson, C. & Darby, J. (2022). "Richard T. Greener at the Reconstruction Era University: Professor, Librarian, and Student." In R. Greene II & T.D. Parry (Eds.), Invisible No More: The African American Experience at the University of  South Carolina. University of South Carolina Press.

Impact of Publications
Harper, M. N. (2023). Invisible no more: The African American experience at the University of South Carolina. ed. By Robert Greene II and Tyler D. Parry (review). The Journal of Southern History, 89(3), 558-559. https://doi.org/10.1353/soh.2023.a903203

Darby, J., Morrow, B., & Vance, E. (2004). “Outdoor advertising effectiveness (paper).” Cited in Shimp, T.A. (2007). Advertising, promotion, and other aspects of integrated marketing communications (7^th ed.). Thomson/Southern-Western, Chapter 8, Footnote #10, p. 235.