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From the Dean


Mid-semester. What, already?

In writing these monthly observations, I seem often to be commenting on the passage of time. But that is part of our purpose — keeping you abreast of our process and progress, as time goes by.

The academic semester is one measure. In January, there's a fulsome 15 weeks to indulge in getting to know a new group of students, laying out course objectives, contemplating learning outcomes and an end product. I'm teaching our Publication Writing & Design course this semester. It's the course in which students produce the college's alumni magazine, InterCom, and some of our online content. See Chris Brown's story below on advertising student Trevor Gilchrist.

Chris Horn, a journalism alumnus who produces the university alumni magazine, Carolinian, joined us one day to describe the Carolinian's new look and the process of publishing a magazine. Chris described a timeline for each issue that includes a certain amount of fiddling around until his staff reaches the demarcation that he labels as "panic."

We are not at "panic" or anything like it. But we are, in many respects within the college, moving at a measured and accelerating pace. For example, note the SLIS Fast Track guarantee for obtaining an MLIS degree described below. And wait until you see what our literacy initiative is doing next. (That's a tease for something we'll be talking about soon.)

Similarly, progress toward the construction stage for the journalism school's building is quietly accelerating. We're addressing some of the interior detail in preparation for putting the construction work out for bid later this year. We're meeting with technology providers with the challenge of divining in 2013 what will be cutting edge when it gets switched on in 2015. You can stay up to date on the building's progress at http://uofscjournalismbuilding.com/

USC's baseball season is in its third week. Spring break is a week away. Deadlines for my class will begin to loom right after that. Students will start to worry that their InterCom stories are not coming together or, worse, are falling apart. The high school class of 2013 is coming to crunch time when those prospective students will have to decide if they are going to put on garnet and black or, unimaginably, any of the pallid spectrum of orange that some of our rival universities favor.

It's all par for the course. It's mid-semester, on the cusp of spring. What, already!

Charles Bierbauer

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College News

Fast Track to a master's in library and information science

fast trackThe School of Library and Information Science has announced its Fast Track MLIS program, which will make it possible for students to earn a master's in library and information science degree in just 18 months. The 12 required three-hour courses will be taught online by tenure-track professors, with field mentors available around the country to provide guidance and serve as "course buddies."

The program is being launched with the choice of three areas of focus: cultural heritage instructions, information services and library services for children and youth. "You can complete your program in 18 months from any location. We expect that you will use your MLIS degree to change the world by providing access to information for everyone," said Dr. Samantha Hastings, director of the school.

Read more about the Fast Track MLIS programarrow


Teenagers assist professors in spreading the word on HIV/AIDS

graphic novel imageDrs. Kendra Albright and Karen Gavigan worked alongside incarcerated teenagers in the S.C. Department of Juvenile Justice system to create a graphic novel, "AIDS in the End Zone." The novel is designed to educate other teens about HIV and AIDS and prevent the spread of the disease. Gavigan and Albright, along with illustrator Sarah Petrulis, received a USC University-Community Initiative Research Award that allowed them to spend eight weeks meeting with the teens at DJJ to develop "AIDS in the End Zone."

The next step is working with the Richland Library system to determine whether the book is successful in increasing teens' understanding of HIV. The book includes information about HIV prevention, testing and treatment. Gavigan and Albright plan to survey teens before and after reading the book to see if their knowledge and understanding of the disease changes.

Read more about "AIDS in the End Zone" and watch video interviews arrow


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Media & Civil Rights History Symposium to take place this month

mcrhs speakers photoThe School of Journalism and Mass Communications will host the second biennial Media & Civil Rights History Symposium on March 21-23. This event brings together civil rights and media historians to share scholarly knowledge on the vital relationships between civil rights movements and issues and various types of public communication in the modern world. Katherine Mellen Charron, author and associate professor of history at North Carolina State University, will be the keynote speaker for the conference.

Charron will give a public talk on her book, "Freedom's Teacher: The Life of Septima Clark," at the main branch of Richland Library on Friday, March 22 at 7 p.m. The talk will be free and open to the public.

Carol A. Stabile, a professor at the University of Oregon, will be presented with the Ronald T. and Gayla D. Farrar Media and Civil Rights History Award for her article "The Typhoid Marys of the Left: Gender, Race and the Broadcast Blacklist." Named for distinguished journalism professor emeritus Ron Farrar and his late wife Gayla, the Farrar Media and Civil Rights History Award recognizes the best journal article or chapter in an edited book on the historical relationship between media and civil rights published during the previous two years

More information about the Media & Civil Rights History Symposiumarrow


Tu-Keefner receives national, international research recognition

Dr. Tu_KeefnerDr. Feili Tu-Keefner, associate professor in the School of Library and Information Science, has won an award for her research on health information accessed through Twitter. Her paper, "Twitter, Scholarly Communication, and Evidence-based Health Information Access: How Major Medical Journals Have Been Using Social Media for Information Dissemination," was presented at the Connections Medical Library Association Quad Chapter Meeting in Baltimore, MD in October and was awarded first place for research papers in both the national and southern chapters.

Tu-Keefner will also present a secondary paper focusing on health information and Twitter at the 2013 International Symposium on Business and Social Sciences in Tokyo this month. She will make an oral presentation of her paper, "Twitter and Evidence-based Health Information Access on Women's Health: How Major Medical Journals Have Been Using Social Media for Information Dissemination," which will be published in the conference proceedings.


The Carolina Agency brings Donate Life trophy to Carolina

Donate Life trophy

The Carolina Agency in the School of Journalism and Mass Communications brought the Donate Life trophy to Carolina for the first time in four years. The trophy is given to the South Carolina school that registers the most organ, eye and tissue donors during its annual drive.

Stephen Bandstra, Michael Bandstra, Judith Webster and Jawondolyn Harris, all students in The Carolina Agency last fall, worked with the USC Trew Friends chapter and the USC chapter of the American Marketing Association to organize and staff the Donate Life Duel, which took place during the Clemson-Carolina Blood Drive in November.

More information about the The Carolina Agencyarrow


Faculty News

A paper by Sid Bedingfield, journalism, titled "Partisan Journalism and the Rise of the Republican Party in South Carolina, 1959-1962," was published in the spring 2013 issue of Journalism and Mass Communication Quarterly.

Dr. Shannon A. Bowen, public relations, and Abbie Yue Zheng, a doctoral student, will receive the Brigham Young University Top Ethics Paper Award for their paper, "Auto Recall Crisis, Framing, and Ethical Response: A Content Analysis of Toyota's Failures." The award will be given at the 16th annual International Public Relations Research Conference on March 9.

Dr. Bowen began a three-year elected term serving as a member of the Board of Trustees of the Arthur W. Page Society in February.

A paper by visual communications faculty member Tara Buehner, "Visual Communication and the Public Sphere," has been accepted to the American Communication Journal.

Dr. Clayton Copeland, a post-doctoral student in the School of Library and Information Science, received second place at the Association of Library and Information Science Educators (ALISE) conference for her poster "Equality of Access to Information."

Dr. Karen Gavigan served as guest editor for the January/February issue of Knowledge Quest, the journal of the American Association of School Librarians. Read the issue, including an article by Dr. Kendra Albright, online.

Dr. Robert McKeever will join the School of Journalism and Mass Communications as an assistant professor in fall 2013. He previously taught as an adjunct professor.

Dr. Tom Weir, advertising, has been selected as one of three finalists for the AEJMC Advertising Division Distinguished Teaching Award.




Gilchrist named a Most Promising Minority Student

Trevor Gilchrist photo

By Chris Brown

Trevor Gilchrist has given his college path an international context rivaled by few. The senior advertising student has studied abroad a staggering four times: in Jamaica, Ireland, Denmark and China. "I have been able to apply all of that learning abroad back at home," he said. Gilchrist thrives on connecting with diverse cultures. With each new continent, he looks at audiences and assesses how he can communicate with them. He says he is "seeing the world one ad at a time."

Gilchrist's diverse multicultural experiences have not gone unnoticed. He was recently named a 2013 Most Promising Minority Student by the American Advertising Federation (AAF). The award recognizes the country's top multicultural advertising students by connecting them with leaders in the advertising industry.

Gilchrist, originally from Manhattan, knows what it is like to be recognized for his work abroad. He received a photojournalism scholarship in 2012 from the James Alan Cox Foundation to create a two-part documentary on his time studying in Ireland. While studying in Denmark, he had an internship filming interviews on diversity at his university in Copenhagen. His work embodies cultural diversity, which is an important component of a career in advertising.

"In order to reflect the diversity of the United States you really need to have ad agencies that are multicultural," advertising Professor Bonnie Drewniany says. Drewniany nominates multicultural USC students to the Most Promising Minority Student Program annually. Each year since the awards began 12 years ago, AAF has selected at least one of Drewniany's picks as a national finalist. When Drewniany met Gilchrist she knew he fit the bill. "I was delighted to learn about Trevor," she says. Though she never taught Gilchrist in class, Drewniany had other faculty members flocking to her office to recommend him for the honor. I was blown away by all of his accomplishments," she says. From his international studies to his portfolio of films, Drewniany admitted, "The average kid doesn't have that on their resume."

Gilchrist says his multicultural background also impressed many of his fellow honorees and many industry executives in attendance at the three-day conference in New York in February. He already has a number of calls from top agencies. This is exactly the goal of this program, according to Drewniany.

"By the end of it, these students not only have a connection with the industry, but also with each other," she says.

Chris Brown



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Share your story!
We want your news and updates to publish in our spring issue of InterCom magazine! Fill out our update form online or email Annie Lambert at lambert@sc.edu


Movin' and Groovin' Story Times
March 2, 10 a.m. - noon
Richland Library

Dr. Michelle Martin and graduate student Thomas Jonte of the School of Library and Information Science will lead a workshop that engages kids in story time by getting them "movin' and groovin'" by weaving music into the books they are hearing. Registration fee is $25.

Media and Civil Rights History Symposiumarrow
March 21-23

This event brings together civil rights and media historians to share scholarly knowledge on the vital relationships between civil rights movements and issues and various types of public communication in the modern world. Registration required.

Information Literacy Lecture
March 22, 1 p.m.
Davis College room 112

Sharon Weiner, vice president of the National Forum on Information Literacy, will discuss the evolving field of information literacy in her lecture, "Information Literacy: Research, Policy and Practice." This lecture is free and open to the public.

Katherine Mellen Charron, "Freedom's Teacher: The Life of Septima Clark"arrow
March 22, 7 p.m.
Richland Library

Charron will give a talk on her book, the acclaimed biography of Septima Clark, a South Carolina public school teacher and important leader in the 20th-century freedom struggle. The talk is free and open to the public.


For more information,
contact Annie Lambert at lambert@sc.edu
or (803) 777-6791.



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