In this class we will learn about business and the role marketing plays in an organization.  This will be done through learning about how toys and other products are developed and brought to market. 

We will focus on marketing fundamentals like the four P’s of marketing (product, pricing, promotion, placement) and the role they play in generating income for companies.  The process starts with identifying a consumer need and collaborating with cross functional teams to create a product to fill the need.  Marketing then identifies a product’s position in the marketplace and uses promotion, pricing, and placement to drive demand for the product.

 

Program Dates and Audience

• June 23-28, 2024
• Rising 9 - 12 grade students

Program Fees

Choose from:

• Commuting Scholar - $665
• Commuting Scholar Plus Evening - $750
• Residential Scholar - $1150

 

 

Meet Your Instructor

 

Chris Pardi

 Chris Pardi has 28 years of sales, marketing, and management experience at Fisher-Price Toys / Mattel.  In his last role in 2021, Chris was the Sales Director leading the six person Fisher-Price sales team that was responsible for all aspects of the Wal-Mart business generating $250M+ in revenue. Additional accounts he managed includes Toys R Us, Dollar General, Costco, US Military, QVC, and Family- Dollar.

In his Vice President and Director roles in Global Brand Marketing at Fisher-Price, Chris was responsible for managing all aspects of businesses, 7 to 10 direct reports, and led cross-functional teams of 30+ in the development and marketing of 100’s of new products. He was part of the team that launched brands like Rescue Heroes and Imaginext. 

Chris attended the University of South Carolina and received a B.S. in Business. he started my career in sales with Eastman Kodak, then earned a Master of Business Administration from The Ohio State University.