The term brainstorming is used so often, it's easy to forget that this is an actual technique with certain recommended guidelines. They're simple – which makes this a great way to loosen up everyone's creative thinking.

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Video: Brainstorming in a nutshell (1:24 min.)

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Step by step:

1. Set the focus: Clarify the topic, question, or other prompt that will serve as the focus for everyone's idea generation.

2. Limit the time: Have a time constraint of 10 or so minutes to encourage people to stay focused and productive.

3. Review the handful of rules: focus on generating many ideas, don't critique ideas, and stick to the time limit.

4. Go: Have participants start speaking up with their ideas, and keep it rolling. Encourage everyone to contribute. 

5. Make the ideas visible: Quickly write down all ideas for everyone to see and build upon. You'll need a whiteboard or flipchart.

6. Watch the time: Monitor the clock to maintain focus and stay within the allotted time.

7. Wrap up and review: Summarize key insights, highlight standout ideas, and discuss potential next steps.

Here are tips for using this tool in an online meeting: • Use a shared whiteboard for idea contributions. • Allow chat submissions for quick ideas.