The Opportunity: We Are South Carolina
The PSA launched during the broadcast of our 2017 football season opener and aired during all subsequent televised athletic events. Our goal was to evoke pride and passion for Carolina in our alumni, students and fans as they cheered on our athletic teams. We aimed to convey a bold attitude, signaling that we are South Carolina, and we are ready for any challenge that lies ahead.
- Show the confidence that comes from a Carolina education through bold music and energetic editing of highlight moments (women’s basketball as NCAA champions; commencement) and everyday scenes (going to class, seeing a friend on the Horseshoe) that combine to form a superior collegiate experience.
- Feature our campus prominently throughout; it is home to so many memories for our students and alumni.