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Communications and Public Affairs

National TV Spotlight: We Are South Carolina

Each year, the Southeastern Conference gives the university one 30-second TV spot for a public service announcement. Our goal in the “We Are South Carolina” spot was to evoke pride and passion for Carolina in our alumni, students and fans as they cheered on our athletic teams. We aimed to convey a bold attitude, signaling that we are ready for any challenge that lies ahead.

Deliverable

The “We Are South Carolina” PSA launched during the broadcast of our 2017 football season opener and aired during all subsequent televised Gamecock athletic events. We aimed to show the confidence that comes from a Carolina education and the superior collegiate experience that we provide. 

 

Approach

We used bold music and the energetic editing of highlight moments (women’s basketball as NCAA champions; commencement) and everyday scenes (going to class, seeing a friend on the Horseshoe) to achieve this goal. We also featured our campus prominently throughout, as it is home to so many memories for our students, alumni and the whole Carolina family.

 

 

 

 


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