USC Brand
At the University of South Carolina, students embark on a journey of learning, growth and independence. Here, students shape their future in a community that supports exploration, expands horizons, and elevates knowledge and experience. Get to the heart of why USC is a university of choice for so many.
Tailoring Your Messaging
Get to know our key audiences from alumni to academic influencers to students and stakeholders. Learn about their interests and needs and use your insight to craft targeted communications that resonate with them.
Audiences-
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Who We Are
We may be a 200+ year old institution, but the USC of today is inspiring, optimistic, welcoming and collaborative. Explore how brand personality and tone can reinforce your messaging to better appeal to your audiences.
Brand Personality and Tone -
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