When you picture South Carolina, the images that come to mind are vivid and beautiful, rich in both tradition and the promise of progress. Learn the ways we tell the Gamecock story through appealing imagery.
Communicate different stories by including different types of people and objects in photos.
Our people are our most important asset and should be portrayed as such. We feature students, faculty members and alumni through portraits, through action shots of them engaged in their work, research and service, and through candid moments of fun and friendship.
Celebrate the beauty of our picturesque campus and the surrounding community. The university campus is home to many iconic structures, monuments and locations. From Columbia to the Atlantic coast, our geographic location has much to offer.
There is nothing like Gamecock pride. It resonates from game day into all we do — a spirit you can feel and see in action every day. Show this sense of pride through photos of our athletic teams, our student and community supporters, and our campus traditions.
Photographs of objects and details help round out our story and add further visual depth. They can help illustrate a topic such as research, provide additional visual interest or act as background filler or texture.