Bio

Dr. Guillermo Wippold is an Associate Professor in the Department of Psychology at the University of South Carolina. As a licensed clinical psychologist and health promotion scientist, his work focuses on understanding and implementing culturally tailored interventions to promote health among underserved populations. Dr. Wippold’s research is grounded in social ecological theory, social cognitive theory, implementation science, and community-engaged research.

Currently, Dr. Wippold leads the Fade to Fitness Program, an NIMHD-funded peer-to-peer health promotion program delivered in barbershops to enhance health-related quality of life for Black men. He also co-directs the Clean Cuts and Sharp Minds Collective, a statewide network that enhances barbers’ skills to engage in health promotion at their shops. Finally, he collaborates on the annual Sumter Men's Health Fair which seeks to advance health among men in a rural adjacent county of South Carolina through outreach and data-driven initiatives.

Dr. Wippold has published extensively on health equity, cultural sensitivity, and innovative community-based interventions. He is also an Associate Editor for Progress in Community Health Partnerships. His work aims to improve health outcomes and address disparities through culturally resonant and sustainable approaches.