We teach motion, interaction, UX and UI design, design using augmented reality AI
and machine learning, product design, packaging, typography, design systems, traditional
illustration, drawing, and digital illustration. Designers and illustrators understand the objects and interactions we create are part
of larger systems and that we have responsibilities as message-makers. We lead with
research and data to make informed solutions.
The School of Visual Art and Design celebrates its centennial in 2025. Accredited by the National Association of Schools of Art and Design (NASAD) and The
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) we are
preparing the next generation of skilled, applied artists and designers. The GD+I
curriculum brings together analog and digital studio practices with a focus on ideation,
process, collaboration, experiential learning, professional presentation, and leadership.
Our students win awards and our alumni are in high places. IBM, Nike, Reebok, Google, Lyft, Bumble, Humana, Paper Source, The Florida Marlins,
Aeropostale, RIGGS partners, ByFarr Design Studio, The Half and Half, Stitch, The
Charlotte Hornets, Auburn University Athletics, University of South Carolina Football,
The Tampa Bay Buccaneers and The South Carolina Lottery have all hired our program
alum. Our design + illustration students consistently compete on the national stage
winning awards from top tier organizations such as the American Advertising Federation
and exhibiting at universities across the nation.
Our capstone experience ensures students graduate prepared for their design career with professionally reviewed portfolios and practical, applied
experience. Prior to the capstone, students gain experience working in the industry through internships,
our McCausland Innovation Grant funded design studio, and garnet and black magazine
to name just a few opportunities. Our student-run, faculty led design studio and internship
programs give students real industry skills that put them out in front. With faculty
who are award-winning and internationally recognized, a curriculum that supports hands-on
industry knowledge and gets to the business of design and illustration practice through
experiential learning, GD+I students are set up for their career to engage, explore,
and achieve.
The Graphic Design + Illustration BFA concentration requires a portfolio review for
300-level classes and above. Students apply and once admitted they take a tiered series of courses including product
and packaging design, interaction design, motion design, traditional and digital illustration.
There is no application required to minor.
The GD+I Portfolio Review takes place the last week of April every spring semester.
Students submit their digital portfolio and statement of intent after successfully
completing ARTS 102 (for early admission) and/or ARTS 246. Approximately twenty students
are accepted to each cohort. These cohorts go on to form strong relationships in their
classes. For questions or information about the application process contact any GD+I
faculty. For information on advising contact Brittany Sparks or Della Bryant.
Something good is always happening here. Follow us on Instagram to stay in the loop.Between our visiting speaker series, our University of South Carolina GD+I Club, Study Abroad opportunities, and interdisciplinary projects across the School of
Visual Art + Design, the College of Arts + Sciences, and the University at large,
our students have their pick of ways to engage with professionals and peers, practice
and hone their craft as emerging creatives.
Renowned visitors to our program include Aaron Draplin, Kate Bingaman-Burt, Stefan
Sagmeister, Michael Beirut, James Victore, Chip Kidd, Stitch, Kelly Walters, Gil Shuler,
Blue Ion, Jay Fletcher, Noah Scalin, Leo Espinosa, Chris Belheimer, Trollback+Co.,
House Industries, Brad Vetter, Adrienne Miller, Dana Sherwood, Mark Dion, and Seymour
Chwast, and many more.
Learn about the experience of our 300+ level courses.
The Design Studio
A faculty-led student-run digital and print design agency providing experiential learning opportunities, fostering beyond the classroom engagement, and
bringing community visibility to the work of students who develop solutions for real
clients in our community. 2023 clients include The Anita Hill Party, USC Theatre +
Dance, USC Law Enforcement, and local restaurant Lula Drake.
Explore self-driven content and further develop illustration style in this course that combines hand-drawn and digitally layered images to widen artistic depth within each student’s portfolio. Images for screen and print
are explored. Projects developed include animations, posters, and comics. Collaborations with local businesses are incorporated into this course
to create experiential learning opportunities. Clients include local businesses Curiosity Coffee Bar, Il Focolare Pizza, and Transmission
Arcade.
Process + Systems
A praxis-fueled course that develops engaging, process-driven results that require iterative solutions and deliverables, indicative of working-world expectations. Designers are encouraged
to highlight their unique strengths within each design solution. This course provides
ample opportunity to refine the pitch and present work to professional creatives for feedback. This course is a 2024 McCausland Innovation Fund Grant Awardee for machine learning
and artificial intelligence programming.
Structures
Research current topics that are affecting culture and investigate existing brands on the market today. Observe and critically examine brand strengths and weaknesses and learn how to position and strategize brands in today’s marketplace.
Time + Sequence
Time-based motion design course that challenges designers and illustrators to think critically about the narratives they
develop and explore visually engaging ways to convey them. Past clients include USC Women’s Soccer.
Portfolio Studio
The capstone celebration culminates in this course that brings together the business
and finance of design, portfolio building, field vists, and job hunting with a final hoo-rah: a public Portfolio Day event hosted within the modern architecture of the Richland Library.
Our students are winning awards, exhibiting and competing on the national stage. Among
various national student competitions throughout the year, here are just a few notable
organizations that have recently awarded GD+I students:
There are financial resources for students! Students have opportunities to apply for grants and scholarships throughout the year
through the Office of Undergraduate Research. GD+I students have a history of winning Magellan Scholars grants of $2,500 and more.
USC Magellan Scholars
Every year The School of Visual Art + Design recognizes students who have gone above
and beyond in their practice. Our Undergraduate Awards Day is a moment to celebrate
them. Students receive a certificate and some receive monetary awards. One exemplary
alumni is also recognized each year.
Sam Spina, 2021, Cartoon Network Regular Show, HBO Max series Close Enough Maria Fabrizio, 2019, author “Cultivating Creativity” (Simon & Schuster), featured
in Fast Company, Netflix, NPR.