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Conference and Event Planning

Marketing Strategies

Before you’re ready to get the word out about your conference or event, let’s strategize. We’ll help you identify key audiences and establish goals to reach them.

Your event or subject matter may have a broad or very highly targeted appeal. Being realistic about that appeal is critical when budget dollars are at risk. Identify and invest in audiences that should deliver a high return.

Next, consider your desired end result. Whether you’re showcasing scholarship, research or innovation — or spreading awareness about your organization — develop a strategy that’s based on your goals. When appropriate, plan to interact with another important audience: the media.

Our Services

  • Manage marketing budget
  • Assist in the development of production timelines
  • Production and mailing

Media Resources

University-related conferences and events can access a variety of resources, including:

  • USC Today for faculty and staff news
  • USC Times (print publication)
  • USC calendar of events for public events
  • The Daily Gamecock student paper (print and online editions)
  • WUSC radio station
  • Garnet & Black student magazine
  • Carolina Reporter, the practicum newspaper of the School of Journalism and Mass Communication
  • Carolina News
  • SCTV
  • Stay Informed blog
  • Campus digital display boards
  • Gamecock Cable
  • Flyers and Posters
  • Listservs
  • Social Media

External communications strategies include:

  • Email campaigns
  • Direct mail
  • Listservs
  • Local newspapers, television and radio stations
  • Organization and association newsletters
  • Trade or industry news outlets
  • Paid advertising
  • Print advertising
  • Social media
  • Press releases

Contact Us

Publicizing your event is important to increase attendees. We help your organization maximize your reach so more people know about your event and the work your organization is doing. Let's get started.


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