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Darla Moore School of Business


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Kartik Kalaignanam

Title: Associate Professor
Department: Department of Marketing
Darla Moore School of Business
E-mail: kartik.kalaignanam@moore.sc.edu
Phone: 803-777-4440
Office: Darla Moore School of Business, Room 467
Resources: Curriculum Vitae [pdf]

Personal Web Page
profile

Background

Kartik Kalaignanam is an associate professor of marketing at the Darla Moore School of Business. He teaches marketing strategy at the undergraduate and doctoral level and pricing strategy at the full time and professional MBA level. His business experience includes sales and channel management in the consumer durables and sporting goods industries.

Research

His research interests are in the areas of new product management and customer relationship management. His research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal and the Journal of the Academy of Marketing Science.

Education

  • Ph.D., Texas A&M University, 2007 
  • M.S., Marketing, Texas A&M University, 2002 
  • P.G.D.M. (MBA), K.J. Somaiya Institute of Management Studies & Research, Mumbai, 1997 
  • B.S., Electrical Engineering, University of Mumbai, 1994