|Department:||Department of Marketing
Darla Moore School of Business
|Office:||Darla Moore School of Business, Room 467|
Curriculum Vitae [pdf]
Personal Web Page
Kartik Kalaignanam is an associate professor of marketing at the Darla Moore School of Business. He teaches marketing strategy at the undergraduate and doctoral level and pricing strategy at the full time and professional MBA level. His business experience includes sales and channel management in the consumer durables and sporting goods industries.
His research interests are in the areas of new product management and customer relationship management. His research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal and the Journal of the Academy of Marketing Science.
- Ph.D., Texas A&M University, 2007
- M.S., Marketing, Texas A&M University, 2002
- P.G.D.M. (MBA), K.J. Somaiya Institute of Management Studies & Research, Mumbai, 1997
- B.S., Electrical Engineering, University of Mumbai, 1994