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My Moore School

Marketing and Communications

The Marketing and Communications office produces all college promotional and marketing material. This includes program materials such as brochures and fact sheets, the Moore School website, institutional videos and all college-related social media content. We also serve as gatekeeper for the release of information to the media and other external audiences. 

Services Offered:

All digital documents on our website—and those made available to students by faculty (even on Blackboard)—should be ADA compliant.

Print or Digital

    • Digital or print advertisement
    • Digital signage (or utilize a branded template to provide your own graphic)
    • Static or animated social media graphic
    • Brochure/booklet
    • Event promotion materials
    • T-Shirt
    • Fact Sheet/flyer
    • E-Blast
    • Merchandise artwork/branding for promotional swag and giveaways*
      *In most cases, artwork for merchandise is done via MarCom, not by the vendor.
    • Postcard

If you receive a call from a reporter, please contact MarCom at marcom@moore.sc.edu; MarCom may also contact you regarding media requests.

  • One-time headshot or group shot for faculty and staff
  • Classroom/activity “action” shots
  • Event photos
  • Staged photoshoots
  • Promotional videos for programs, departments, initiatives, etc.
  • Student testimonial videos
  • Hype videos
Please email marcom@moore.sc.edu to request promo items/swag. 
  • Promotion of news, events or other Moore School-centric information
    (includes polls and takeovers!)
  • Account setup/removal
  • How-to trainings on best practices and platform optimization
  • View the Social Media Guide (PDF)
  • Content updates
  • Navigation/page changes, etc.
  • Faculty research articles
  • Human interest stories and spotlights (students, faculty, alumni)
  • News articles (including events); usually for internal use on the website,
    social media or in Moore School publications such as Moore Magazine, Dean’s Report or Impact Report
  • Press releases for public dissemination

Request a Service

  • To request any service from MarCom, please email marcom@moore.sc.edu 
  • Or utilize the resources and branded templates below. 

 

USC Brand Toolbox Resources:

 

Customizable Templates:

Download the template. Open Word or Powerpoint, from inside the program, go under the "File" menu and choose "Open." Click on the template to open and edit. Need help? Email MarCom.

Certificate 1 Template with simple black border.

Certificate 1: Simple Black Border

Layout style: Black Border; Simple; Formal

Certificate 2 Template with Darla Moore School of Business background.

Certificate 2: Darla Moore School of Business Background

Layout style: Garnet Border; Simple; Informal with Ornament detail

Cerficiate 3 Template, Formal Certificate with decorative border.

Certificate 3: Ornament with Decorative Border

Layout style: Formal with Ornament detail; Black Decorative Border

Certificate 4 Template with thick garnet border

Certificate 4: Thick Garnet Border

Layout style: Informal; Thick Garnet Border with Arrows

Seminar Flyer Template

Flyer 1: Seminar/Event Template with Large Image

Layout style: Spotlights date; large image; limited copy

This flyer layout features the date, time and location prominently with limited copy. The layout requires a high-quality, properly sized photo or illustration.

Used for: date-driven events or announcements, high-quality source imagery and events that don't require a detailed explanation

Event/Social Flyer Template

Flyer 2: Event with Image

Layout style: Spotlights date; garnet frame; medium image; limited copy

This flyer layout features the day, date and time prominently with short, descriptive copy. The layout requires a high-quality, properly sized photo or illustration.

Used for: Date-driven events or announcements, high-quality source imagery and events that don't require a detailed explanation

General Flyer 3 Template

Flyer 3: General Flyer with Extended Copy and Image

Layout style: Spotlights image; headline; extended copy

This flyer layout features a high-impact image plus extended descriptive copy. The layout requires a high-quality, properly sized photo or illustration.

Used for: Conveying an extended event or program description and high-quality source imagery

Flyer 4 Template, heavy copy

Flyer 4: General Flyer with Extended Copy and Decorative Border Image

Layout style: Decorative image; headline; extended copy

This flyer layout features a decorative image, rankings  plus extended descriptive copy. The layout requires a high-quality, properly sized photo or illustration.

Used for: Conveying an extended event or program description and high-quality source imagery

List Thumbnail

Letterhead

This digital version of the letterhead can be customized with your department’s name. If you customize the letterhead, do not delete the EEO statement or the digital document footer.

Meeting Agenda Template

Meeting Agenda

This template can be used to create a meeting agenda that also features the meeting title, date, time and meeting location. You can also update the logo in the header with your unit or subunit logo.

Memo/Announcement Template

Memo/Announcement

This template can be used to create a memorandum or announcement documenting the date, to/from and topic followed by explanatory text. If you customize the template, do not delete the EEO statement or the digital document footer.

Digital Signage: Center Event/Speaker Template

Signage 1: Center/Speaker Event

Layout style: Moore School background image; event name and details; speaker photo and information; registration link

Used for: Announcing  an event with extended copy and  speaker information

List Thumbnail

Signage 2: Simple Event Announcement

Layout style: Eye-catching image; event name and details

Used for: Announcing event with basic event details

Graduate Program Apply Now Signage

Signage 3: Graduate Program Event Signage

Layout style: Garnet overlay border; program details; additional information link

Used for: Influencing seniors to apply to Moore School graduate programs, or detailing program information

 

General Event Template

Signage 4: Graduate Program Event Signage

Layout style: Event header with large image and event details

Used for: Announcing  an event with extended copy and large image

 

 


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