Eligibility
Any student enrolled at the University of South Carolina may choose this minor except for students with majors in the School of Journalism and Mass Communications.
Curriculum
Required Courses (3 hours)
- JOUR 101 - Media and Society
Principles, history, philosophies, theories of the mass media and allied professions and their societal role and impact.
Principles Courses (6 hours)
Select two of the following:
- JOUR 201 - Principles of Public Relations
Principles, history, philosophies, theories of the mass media and allied professions and their societal role and impact. - JOUR 202 - Principles of Advertising and Brand Communications
An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulations, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication. - JOUR 203 - Principles of Visual Communications
Theory and history of visual communication in the mass media emphasizing informational and persuasive messages created by graphic, photographic, and multimedia processes. - JOUR 204 - Principles of Journalism
Principles and foundations of journalism to reflect both how journalism serves communities and how its techniques are developed to effectively communication to audiences.