Sunday, October 10, 2010

7:00-9:00 pm

Registration and Networking Reception, Pool Deck, Courtyard by Marriott

Monday, October 11, 2010 (All daytime sessions at Newsplex)

8 a.m.

Registration

8:10 a.m.

Shuttle to Newsplex

8:30 - 8:45 a.m.

Conference Open

• Welcome: Dean Charles Bierbauer, College of Mass Communications & Information Studies, University of South Carolina.
• Conference overview: Augie Grant and Andrea Tanner, Conference Co-Chairs.

8:45-10:00 a.m.

Theme Session #1: Social Media Impact Across Communication Systems.

• Helping is healing: Relationships between mental health bloggers’ motivation of helping others and perceived benefits. Yifeng Hu, The College of New Jersey.
• From Web 1.0 to 2.0: What is the 'Social Web' telling us about prostate cancer screening. Alexis Koskan, India Rose, & Daniela B. Friedman, University of South Carolina.
• Health consumerism, personal privacy, and digital consumer health communications: A model in Second Life for consumer health information services. Feili Tu, University of South Carolina.
• Twittering about food: Tracking the food safety tweet. Mary L. Nucci, Mor Naaman, & William K. Hallman, Rutgers University.

Moderator: Andrea Tanner, University of South Carolina.

10:00-10:15 a.m.

Break

10:15-11:45 a.m.

Theme Session #2: Intersections between Journalism, Health Communications, & Convergent Media.

• An initial field test of HomeLinkNews – A tailored health communication and news platform for older Americans. Glenn Cameron, University of Missouri & Mugur V. Geana, University of Kansas.
• New media, new audiences, and new dimensions: Synthesizing recent research to explore uses and gratifications of the Web for personal health information. Ronald A. Yaros, University of Maryland; Anne Cook, University of Utah; & Daren C. Brabham, University of North Carolina--Chapel Hill.
• The importance of progress in health disparity news: An experiment with journalists. Amanda Hinnant & Hyun Jee Oh, University of Missouri; Charlene Caburnay, & Matt Kreuter, Washington University.
• “I hope I die before I get old” - Communicating health messages to the burgeoning baby boomer generation. Simon Hudson, University of South Carolina.

Moderator: Daniela Friedman, University of South Carolina.

11:45-12:30 p.m.

Lunch Break

12:45-2:00 p.m.

Science/Health Track: Novel Communication Strategies

• Sex text: Using a youth activist model to increase access to contraception in S.C. Lottie McClorin, South Carolina Contraceptive Access Campaign.
• Blog the talk: Effects of social media on credibility perceptions. Ramona Wheeler, Brigham Young University.
• Using interpersonal communication to link non-brothel based commercial sex workers with prevention messaging: ECEWS success story. Andy Eyo, Uwaila Agbejule, Amara Diekedie, Ndukwe Grace, Victor Hanson-Bassey, Excellence Community Education Welfare Scheme.
• Electronic feedback in a diet- and physical activity-based lifestyle intervention for weight loss: randomized controlled trial. Vaughn W. Barry, Sara Shuger, Xuemei Sui, Rebecca A. Meriwether, Gregory A. Hand, Marsha Dowda, & Steven N. Blair, University of South Carolina.

Moderator: John Besley, University of South Carolina.

12:45-2:00 p.m.

Journalism Track: New Dimensions of Journalism & Media.

• The popularity of online news: Gatekeeping by readers in four countries. Pamela J. Shoemaker, Philip Johnson, Hyunjin Seo, & Xiuli Wang, Syracuse University.
• iPad and iPaper. Steve Collins & Tim Brown, University of Central Florida.
• Tweeting the news: An interpretive textual analysis of journalists’ Twitter messages. Chas Hartman, University of Kentucky.
• Students and “friend-ucation”: College students’ motivations for using social networking sites. Heather Halter, University of Central Florida.

Moderator: Karen Mallia, University of South Carolina.

2:00-2:15 p.m.

Break

2:15-3:30 p.m.

Science/Health Track: Content and Consumers.

• Talking about ethanol in news: A framing analysis. Sei-Hill Kim, University of South Carolina.
• What’s Cooking?: A Content Analysis of Food Network Programming. Lisa L. Lundy, Lousiana State University & Amanda Ruth-McSwain, College of Charleston.
• Community perceptions of a local environmental issue: Assessing environmental knowledge, awareness and information gathering of two communities. Angie Lindsey, University of Florida.
• Media discourse on smoke-free policies:  Stability and change in South Carolina print media. James Thrasher, Sei-Hill Kim, India Rose, & Ashley Navarro, University of South Carolina; and Mary-Kathryn Craft and Susan Biggers, SC Department of Health and Environment Control.

Moderator: Glenda Alvarado, University of South Carolina.

2:15-3:30 p.m.

Journalism Track: Content and Consumers.

• A functional analysis comparison of Web-only advertisements and traditional television advertisements from the 2004 and 2008 Presidential campaigns. Chris Roberts, University of Alabama.
• The effect of music priming on issue perception, recall & news credibility of photo slide shows. Quint Randle, John Davies, & Maurianne Dunn, Brigham Young University.
• Communicating and covering the Gulf oil spill. Lisa Lundy & Victoria Bemker, Louisiana State University.
• Postmodern epidemics perpetuated through traditional and new media. Tony DeMars, Texas A&M University, Commerce & Leo Chan, University of Houston-Clear Lake.

Moderator: Lowndes Stephens, University of South Carolina.

3:30-3:45 p.m.

Break

3:45-5:00 p.m.

Science/Health Track: Applied Communication Campaigns.

• WE CAN! Prevent, treat, and beat colon cancer: Using multiple communication channels to implement a colon cancer program. Heather M. Brandt, Tina Marie Devlin, Annette Cook, Swann Arp Adams, Lucy Annang, Suzanne Swan, Lauren Workman, Michelle Williams, & Heather Ranhofer; University of South Carolina.
• Civic engagement in public health policymaking through tell them, a grassroots e-advocacy network. Michele Williams, University of South Carolina; Emma Davidson & Brandi Parrish, New Morning Foundation; & Deborah Billings, University of South Carolina.
• The AIDS personal public service announcement project. Scott Shamp, University of Georgia.
• Framing Internet addiction: Comparing Chinese and American approaches to defining and recommending treatments. Jeff Wilkinson, United International College.

Moderator: Shirley Carter, University of South Carolina.

3:45-5:00 p.m.

Journalism Track: Tracking the Current State of Multimedia and Interactivity: Mexican Newspapers and U.S. Weeklies and Magazines.

• Multimedia and interactive features in Mexican newspaper sites: A comprehensive analysis, Austin Jacobs, Missouri Western State University.
• U.S. Weekly Newspaper Websites: A 2010 content analysis of multimedia and functionality, Todd Fuller and David Hon, Missouri Western State University.
• U.S. magazines and their Websites: A 2010 study, Emily Gummelt & Robert Bergland, Missouri Western State University.

Moderator: Robert Bergland Missouri Western State University.

5:00 p.m.

Shuttle to Hotel

7-8 p.m.

Dinner

8-9 p.m.

Keynote Address. Wilson Room, Courtyard Hotel

• Introduction of Keynote Speaker, Charles Bierbauer, Dean.
• Keynote Speaker, Elizabeth Cohen, CNN Senior Medical Correspondent.

Tuesday, October 12, 2010 (All daytime sessions at Courtyyard Hotel)

9:00-10:15 a.m.

Thinking Outside the Box: New Approaches to Emerging Media.

• The rise of the visual scientist. Denise McGill, University of South Carolina.
• The Information Trust Association. Bill Densmore, University of Missouri.
• Material to sublimely spiritual: A philosophical discourse on convergence. Thomas Nelson, Elon University.
• The “Google Cancer” and other modern maladies: Applying economic theory to emerging models of news distribution. Augie Grant, University of South Carolina.

Moderator: Jeff Wilkinson, United International College.

10:15-10:30 a.m.

Break

10:30-12:00 noon

Refining Our Conceptions of Convergence.

• 10 years after: Distilling theory of platform shift from a decade (or more) of convergence models. Susan Keith, Rutgers University.
• News without the ink: Typifying new online journalism models. Jennifer Cox, University of Florida.
• Developing new skills for convergence: Three studies of major job changes in one transformed-media newsroom. Leslie-Jean Thornton, Arizona State University.
• Lessons from the learning community: What educational research might tell journalists about multi-tasking, technologically savvy young audiences. Janet Kolodzy, Emerson College.
• Applying classic theories of community ties to hyper-local news sites. Jack Rosenberry, St. John Fisher College.

Moderator: Doug Fisher, University of South Carolina.

12:00-1:00 p.m.

Lunch - Jackson Room, Courtyard Hotel

1:00-2:15 p.m.

News21: Best Practices for Igniting Innovative News Coverage

Panelists:

• Jody Brannon, Arizona State University.
• Laura Ruel, University of North Carolina-Chapel Hill.
• Leslie Walker, University of Maryland.

Moderator: Jody Brannon, Arizona State University.

2:15-2:30 p.m.

Break

2:30-3:45 p.m.

Practical Considerations in Teaching Convergent Journalism.

• Convergence and ACEJMC-accredited universities: A 2010 program analysis. Robert Bergland & David Hon, Missouri Western State University.
• Capstone convergence: How ACEJMC-accredited universities are adopting convergent news practices into broadcast news capstone courses. Brett Borton & Andrea Tanner, University of South Carolina.
• Impact of convergent journalism training. Jack Karlis & Augie Grant, University of South Carolina.
• Web design 101 as development communication: A case study of a new service-learning course. Jonathan Lillie, Loyola University Maryland.

Moderator: Denise McGill, University of South Carolina.

3:45-4:00 p.m.

Break

4:00-5:15 p.m.

Class in PJs: Approaches to Teaching Online Courses.

• Developing an online journalism course- Lessons from round 1, ready for round 2, George Daniels, University of Alabama.
• It's All Online Now - Only you are not, Jim Stovall, University of Tennessee.
• Using Telepresence to Teach International Reporting Skills, Jeff Wilkinson, United International College.
• Pounding the virtual pavement, Jennifer Brannock Cox, University of Florida.

Moderator: Jennifer Cox University of Florida.

5:15-6:00 p.m.

Participatory Plenary Session, Room TBA.

Round-table discussion of all subjects discussed at the conference.
Moderators: Augie Grant & Andrea Tanner, Conference Chairs

Continuing Session: Changing your curriculum from silos to convergence.

Moderator: Tim Brown, University of Central Florida.