College of Journalism & Mass Communications

 

 Undergraduate Index


Course Descriptions (JOUR)

  • 201--Survey of Mass Communications. (3) Principles, history, philosophies, and social role and function of the mass media and allied professions of public relations and advertising.
  • 202--Writing for Mass Communications. (3) (Prereq: ENGL 101 and 102 with grade of C or higher; typing proficiency) Basic writing skills for all areas of the mass media. Lecture-laboratory.
  • 302--History and Philosophy of the Mass Media. (3) Development of the mass media in the United States from colonial times to the present. The effects of American social, cultural, political, and economic theory on the media.
  • 303--Law and Ethics of the Mass Media. (3) State and federal statutory and administrative law and the role of the regulatory agencies in mass communication; professional ethics in journalism and mass communications.
  • 304--Mass Communications Research. (3) (Prereq: JOUR 201 and a course in basic statistics) Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.
  • 305--Mass Media Telecommunications. (3) (Prereq: JOUR 201) History and development of telecommunications in the mass media, including radio, TV, cable, satellites.
  • 310--Mass Media and Society. (3) Functions, responsibilities, and influences of various media of mass communications. Directed toward consumers and critics of mass media. Not open to journalism/mass communications majors.
  • 311--Minorities, Women, and the Mass Media. {=WOST 311} (3) The study of the relationship among persons of color, women, and the mass media in the United States.
  • 325--Radio Production. (3) (Prereq: JOUR 202) Techniques and procedures in the creation, production, and direction of radio programs.
  • 326--Television Production. (3) Techniques and procedures in the creation, production and direction of television programs.
  • 328--Principles of Public Relations. (3) Methods used by business, government, consumer groups, minorities, environmentalists, and others to influence public attitudes toward their activities.
  • 333--Copy Editing. (2) (Prereq: JOUR 201 and 202; coreq: 333L) Skills and techniques required in preparing stories for publication. Laboratory work includes editing various kinds of copy and writing headlines.
  • 333L--Copy Editing Laboratory. (1) (Coreq: JOUR 333) Editing skills.
  • 335--Reporting. (2) (Prereq: JOUR 201 and 202; coreq: 335L) Covering specific news assignments and writing under deadline pressure.
  • 335L--Reporting Laboratory. (1) (Coreq: JOUR 335) Reporting skills.
  • 337--Photojournalism I. (2) (Coreq: JOUR 337L) News photography: skill in camera use, photography techniques, and picture editing.
  • 337L--Photojournalism I Laboratory. (1) (Coreq: JOUR 337) Basic digital darkroom techniques.
  • 364--Graphic Production. (3) Theory and practice in creative visual communication; principles of layout and design; effective use of illustration, photography, informational graphics, and moving images.
  • 368--Principles of Advertising. (3) Advertising and its relationship to media, marketing, and consumers.
  • 434--Electronic Journalism. (3) (Prereq: JOUR 325) Preparing and presenting news and public affairs reports for the electronic media.
  • 436--Public Relations Writing. (3) (Prereq: JOUR 202 and JOUR 328) Special areas of writing for public relations.
  • 438--Mass Media PC Graphics Applications. (3) (Prereq: CSCE 101 and upper-division standing) The personal computer as a production tool to generate graphic materials for newspapers, magazines, advertisements, television.
  • 452--Electronic Mass Media Writing. (3) (Prereq: JOUR 202) Preparation of scripts for mass media electronic presentation.
  • 458--Creative Strategy in Advertising. {=MKTG 458} (3) (Prereq: JOUR 202 and 368) Formulating creative campaigns and viable strategies, and writing copy for print and broadcast media; basic principles of design.
  • 463--Topics. (1-3; 6 maximum) Topics in journalism and mass communications. Individual topics and prerequisites to be announced with suffix and title.
  • 465--Media Analysis. (3) (Prereq: JOUR 368 and junior standing, or consent of instructor) Analyses of marketing, media, and media strategy problems common to the advertising industry. Lecture and lab.
  • 475--Applications of Telecommunications Research. (3) Use and application of research by media professionals; identification, evaluation, and application of research findings to management needs.
  • 501--Freedom, Responsibility, and Ethics of the Mass Media. (3) Historical development of freedom, responsibility, and ethics in the mass media, including communication theories, pressures, ownership.
  • 502--Advanced Radio Programming. (3) (Prereq: JOUR 325, 333L, and either 434 or 452, or equivalent) Practical application to radio programming of the various skills and principles acquired in prerequisite courses. Must be taken concurrently with JOUR 503, 526, and 534.
  • 503--Advanced Television Programming. (3) (Prereq: JOUR 326, 333L, and either 434 or 452, or equivalent) Practical application to television programming of the various skills and principles acquired in prerequisite courses. Must be taken concurrently with JOUR 502, 526, and 534.
  • 505--Language and Communications Media. (3) Effects of communicative styles on the behavior of audiences.
  • 515--Photojournalism II. (3) (Prereq: JOUR 337/337L for journalism majors; consent of instructor for nonjournalism majors) Photo essay, picture story, feature picture and news photography; photo-journalistic history and current issues; advanced processing skills and techniques. Lecture and lab.
  • 517--Newspaper Photojournalism. (6) (Prereq: JOUR 515) Practice as a staff photographer and/or picture editor for publication. (For journalism majors only.)
  • 523--Television Directing. (3) (Prereq: JOUR 326 or consent of instructor) Theories, techniques, and principles of television directing.
  • 526--Advanced TV Production and Direction. (3) (Prereq: JOUR 523, 333L, or consent of instructor) Technical and creative use of television video and audio equipment in public affairs, entertainment programs, commercials, public service, and promotional spot announcements. Must be taken concurrently with JOUR 502, 503, and 534.
  • 527--Computer-Assisted Reporting. (3) (Prereq: CSCE 101 or equivalent) Fundamentals of computer-assisted reporting for print and broadcast news stories.
  • 528--Editorial and Opinion Writing. (3) (Prereq: JOUR 333/333L and 335/335L) Content and style; writing of editorials, analyses, and commentaries.
  • 529--Newspaper Informational Graphics. (3) (Prereq: JOUR 333/333L; 335/335L and CSCE 101) Development of visual journalism skills and use of personal computers to create newspaper informational graphics.
  • 531--Public Relations Campaigns. (3) (Prereq: JOUR 328, 304, 436, and senior standing) Development of public relations campaigns for business and social institutions. Case studies of public relations campaigns and programs.
  • 532--Reporting Public Affairs. (3) (Prereq: JOUR 335) Concentrated analyses of reporting in special fields, particularly in the South, including coverage of government, business, labor, the arts and sciences.
  • 533--Newspaper Feature Articles. (3) (Prereq: JOUR 333/333L and 335/335L) Feature writing under deadline conditions.
  • 534--Broadcast Journalism Practicum. (3) (Prereq: JOUR 326, 333L, and 434) Production of public affairs programs. Must be taken concurrently with JOUR 502, 503, and 526.
  • 535--Publication Advising. (3) (Prereq: consent of instructor) Newspaper and yearbook advising in middle and high schools, including writing, editing, design, history, law, photojournalism, computer use, multicutural recruitment, and team building.
  • 536--Advanced Reporting. (3) (Prereq: JOUR 333, 333L and 335, 335L) Special areas of writing, such as science, medicine, business, the courts, and research. Application of changing technology and new equipment.
  • 537--Contemporary Photojournalism. (3) (Prereq: consent of instructor, background in basic photography and processing) Intensive study in photography for newspapers and magazines. Includes fieldwork as well as campus and lab sessions.
  • 538--Broadcast Announcing. (3) (Prereq: JOUR 325 or consent of instructor) Theory and practice of professional broadcast announcing. Lecture-demonstration-laboratory course in principles underlying professional performance before microphones and cameras and the various broadcast performance functions.
  • 539--Photo-Visual Communications. (3) Communicative visuals in journalism media.
  • 540--Magazine Article Writing. (3) (Prereq: JOUR 335/335L, or 436, or consent of instructor) Researching, organizing, writing, and marketing articles for publication in general and specialized publications.
  • 541--International Mass Communications. (3) A comparative study of world mass communications media, with particular attention to press systems, the sources and flow of international news, and the problems and implications of world communications.
  • 542--Public Opinion and Propaganda. (3) Propaganda as persuasive communication; public opinion and its role in society.
  • 543--Telecommunications and Society. (3) Telecommunications industries, including broadcast stations, networks, cable and satellite systems; relationships with social patterns and economic and political systems.
  • 544--High School Journalism. (3) Restricted to nonjournalism majors and graduates. Study of the problems of high school publications and their advisors, designed especially for the high school teachers of journalism and for the advisors of junior high and high school newspapers.
  • 545--Advertising Campaigns. (3) (Prereq: JOUR 304, 458, 465, and senior standing) Development of advertising campaigns for business and social institutions; organization of advertising departments and agencies on local and national levels. Lecture and lab.
  • 546--Advanced Copyediting. (3) (Prereq: JOUR 333/333L and 335/335L) Application of journalistic techniques in the production of College of Journalism and Mass Communications’ publications. Lecture and laboratory.
  • 547--Directed Independent Studies. (1-6) (Prereq: consent of Sequence Chair and Dean’s office prior to registration) Individual mass media projects. Contract approved by instructor, advisor, and department head is required for undergraduate students.
  • 548--Internship in Mass Communications. (1-3) (Prereq: consent of Sequence Chair and Dean’s Office prior to registration) Supervised professional experience. Maximum of three hours credit. Contract approved by instructor, advisor, and department head is required. Grading is Pass/Fail.
  • 549--Introduction to Magazine Editing. (3) (Prereq: JOUR 333/333L) Skills required for work on magazines. Extensive preparation in all phases of magazine production.
  • 550--Advanced Magazine Article Writing. (3) (Prereq: JOUR 540 or consent of instructor) Writing techniques used in the preparation and marketing of major nonfiction articles for national, regional, and local publications.
  • 551--Newspaper Management. (3) Publishing the daily and weekly newspaper; advertising, circulation, editorials and news policy, personnel, production, and promotion.
  • 552--Cable/Satellite Communication. (3) Development of cable systems and satellites as instruments of mass communication; history and current practices.
  • 554--Telecommunications Law and Regulation. (3) Federal, state, and local regulation of electronic mass media, including broadcast, cable, satellite.
  • 555--Publication Design. (2) (Coreq: JOUR 555L) Current trends in publication design, including the design, production, and publication of a magazine.
  • 555L--Publication Design Laboratory. (1) (Coreq: JOUR 555)
  • 556--Broadcast Station Management. (3) Development, management, and operation of radio and television stations.
  • 558--Advanced Creative Strategy in Advertising. (3) (Prereq: JOUR 458 or consent of instructor) Development of writing styles for print and broadcast advertising.
  • 559--Advanced Magazine Editing. (3) (Prereq: JOUR 549) The writing, editing, design, and production of a professional-quality magazine.
  • 560--Advertising Management. (3) (Prereq: JOUR 368 and senior standing) Management of advertising agencies and company advertising departments.
  • 561--Retail Advertising Management. (3) (Prereq: JOUR 368 and senior standing) Planning and executing advertising in the retail store; the retail store’s relationship with the sales departments of communications media.
  • 562--The Journalism of Science and Technology. (3) Explores the role of the media in shaping perceptions of scientific issues and public policy. Emphasis on methods of communicating technical information to various publics.
  • 563--Topics. (1-3; 6 maximum) Topics in journalism and mass communications. Individual topics to be announced with suffix and title.
  • 563P--Public/Civic Journalism. (3) To gain an understanding of theory and practice of public/civic journalism, seen by its advocates as socially responsible journalism that attempts to build civic participation and empower communities.
  • 564--Graphic Design. {=ARTS 564} (2) (Coreq: JOUR 564L) Basic elements of design and their application to problem solving situations in the mass media. Emphasis on visual communication.
  • 564L--Graphic Design Laboratory. (1) (Coreq: JOUR 564) Graphic design skills.
  • 565--Advanced Media Analysis. (3) (Prereq: JOUR 465 or consent of instructor) Audience measurement of new and traditional media; the impact of interactive media.
  • 566--Public Relations Management. (3) (Prereq: JOUR 328, 436, and senior standing or permission of instructor) Researching, programming, staff, budgeting, and planning public-relations programs by business, government, or consulting firms.
  • 567--Advertising Practicum. (3) (Prereq: JOUR 304, 458, 465, and consent of instructor) Application of advertising techniques and skills in preparation of full scale campaign.
  • 568--Public Relations Practicum. (3) (Prereq: JOUR 304, 436, and consent of instructor) Application of public relations techniques and skills in preparation of full-scale campaign.
  • 570--Newspaper in the Classroom. {=EDIT 504} (3) An intense study of daily and weekly newspapers as supplementary teaching tools in the public school classroom. Consultation with professional journalists, journalism educators, and public school teachers
  • 571--Media Economics. (3) (Prereq: ECON 224) Media organizations as economic institutions, including microeconomic analysis, basic trends in revenues and expenditures, evaluation of financial health, and performance in covering business and economics.

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