MARKETING TOOLBOX

IDENTITY GUIDE: OVERVIEW

To support our brand and bring our words and images to life, we must present a strong and consistent visual identity. The coordinated use of our university logo along with a consistent typographic style, allows our campuses, colleges, schools and departments to represent themselves within the larger university. Our established garnet and black color scheme distinguishes us from other universities and an expanded secondary palette, inspired by our state's diverse natural surroundings, combine to create a vibrant range of color choices. A defined photo style allows us to tell our story through images that capture our unique personality. We use these design elements to create a unified visual identity


Download the logo

The .zip download folder contains EPS, PDF and high-resolution JPEG files of both standard and linear logo versions of the University logo.

academic logo

Learn more about the history and proper usage of the university's official logo.

colors

We tell our story through the photos we take. Find tips on how to make them reflect our personality

seal

Discover which fonts to use within the University of South Carolina identity.

stationary

Logos, type, color, photos and textures are just a few of the elements we use in our template system.

color

Garnet and black are the official colors of the University of South Carolina.

trademark

Explore the letterhead, envelope, and business card options available within the stationery system.