University of South Carolina

New partnership joins business, public speaking

The Darla Moore School of Business at the University of South Carolina and the Buckley School of Public Speaking in Camden have formed a partnership to study and test new professional communication programs with business students and executive education clients from around the world.

The Moore school’s outstanding resources coupled with the Buckley School’s proven expertise in teaching effective communications promises to be an exciting development in the field of business communications, said Moore school Dean Hildy Teegen.

The ability to get your message across is a critical skill for business leadership. The Buckley School has developed a unique method for teaching disciplined thinking and eloquent speaking. The Buckley method holds significant promise for inclusion in the curricular offerings of the Moore School. In addition, the collaboration will provide synergistic opportunities for executive education at the school.

The goal, Teegen said, is to “identify ways to collaborate productively in new arenas, while honoring and leveraging the excellence honed over decades by the Buckley School and [ Moore school’s] Daniel-Mickel Center for Executive Education in our respective programs.”

Buckley School founder Reid Buckley agrees.

“This is a terrific opportunity for pooling our practical know-how with the resources of a venerable yet forward-looking institution like the Moore school,” Buckley said.

The Buckley School provides speaking and writing instruction, private coaching and media training at its location in historic Camden. Since its inception in 1988, the school has trained nearly 3,000 corporate executives, military officers and political leaders. Buckley is a renowned speaker and has published novels and books on speaking and writing, including the most recent, “Strictly Speaking: Reid Buckley’s Indispensable Handbook on Public Speaking.”

“Our students come from all parts of the United States and increasingly from Europe, South America and Asia,” said Buckley.

Professional communication is a part of the core curriculum at the Moore school. All undergraduate business majors take a required course in professional communication, and graduate students attend workshops to help them with public speaking and teaching. The Moore school also was one of the first business schools to establish a Center for Business Communication which is specifically designed to address the needs of students and faculty with business writing and speaking projects.

Additionally, the Moore school is considered a leader in university-based executive education. The school has customized executive development programs for such international clients as Metso Corporation, BlueCross BlueShield and Clariant.

This initial agreement calls for the Moore school and the Buckley School to design and pilot test a series of programs for students, faculty and executive education clients over the next several months, with the first class offerings set to begin in early 2010. Ray Smith, associate dean of executive education, is leading the effort at the Moore school, along with Brad Stratton, director of the Center for Business Communication.

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About The Darla Moore School of Business…

The Darla Moore School of Business is a comprehensive business school with more than 4,200 students in its undergraduate, master's, and doctoral programs, and 38,000 living alumni around the world. The Executive Education program last year provided approximately 90 programs for 2,500 executives and government leaders. The Moore school has 158 full-time faculty involved in teaching, research, and service to the community. Founded in 1919, the school has a history of innovative leadership in programming and research for the ever-changing global marketplace through a blend of academic preparation and real-world experience. With an emphasis on providing internships, consulting projects, study abroad programs, entrepreneurial opportunities, and ethics, the school has earned international recognition. The Moore School’s undergraduate program in International Business is ranked #1 by U.S. News & World Report and, in the category of “international experience,” the school’s MBA program is ranked second among all business schools globally and first in the U.S. by the Financial Times.

By Office of Media Relations

Posted: 11/24/09 @ 12:00 AM | Updated: 11/24/09 @ 5:11 PM | Permalink