University of South Carolina

Carolina on King brings Gamecock community to Charleston

Contact: Wes Hickman,, 803-777-3478

**To reach the Carolina on King store call 843-958-2735**

Taking a walk down King Street in Charleston one doesn’t expect to see the University of South Carolina’s notable garnet and black. Beginning Aug. 29, however, USC will bring the Gamecock spirit to the Holy City.

USC’s new official welcome center in Charleston, Carolina on King, will give South Carolina’s flagship university a presence on the bustling King Street downtown. The colorful store at 258 King St. will offer boutique retail with premium USC branded merchandise.

More importantly, Carolina on King will serve as a welcoming point for Charleston tourists and residents, introducing prospective students and their parents to USC. It will also provide a place to connect and engage USC alumni in the community with their alma mater.

“With 2,400 current students and 10,000 alumni calling the Charleston region their home, the University of South Carolina wanted to have a personal touch with Gamecocks in the region. This center will be a front door to our flagship and to our system for those in the Lowcountry who want to reconnect with their alma mater, seek guidance on admissions or simply learn more about our university,” said USC President Harris Pastides. “I am excited that we have made this center a reality and most eager to see how we are able to touch many more of our friends and family in Charleston.”

Ashley Canady Slane, ’90 journalism and public relations, the new director of the welcome center, will assist in answering questions and serve as the liaison with the Charleston community, including tourism and civic organizations.  

“As a graduate of USC and a long-time resident of the Lowcountry, I am very pleased to have this opportunity to combine my Gamecock pride with my professional experience to help promote all the wonderful and innovative things the University of South Carolina system has to offer,” Slane said.

The idea for the welcome center came from Pastides vision for reconnecting alumni, recruiting students and providing more information about USC in the Charleston area. With the help of Vice President for Communications Luanne Lawrence and Helen Ziegler, associate vice president for business affairs, Pastides found 258 King to be the ideal location for the center. USC Director of Facilities Planning and Programming Derek Gruner led the design and construction phases of the facility and preserved the historical integrity of the facility while providing a contemporary touch for telling the USC story.

“He knew that we had many loyal alumni and a growing market of current and prospective students from the area, but we had no place in the region for them to connect back to the campus,” Lawrence said. “This is Dr. Pastides’ vision and he sees great opportunity with this location to make the needed personal contact with alumni, friends and prospective students from one of the state’s fastest growing and dynamic regions.”

The entire USC system will be on display in this center, providing information not only on the Columbia campus but the seven regional and comprehensive campuses as well.

“We hope that this center will help create more visibility for the University of South Carolina and explain the unique missions of each campus,” Lawrence said. “We have not had this personal touch available in Charleston before.” 

Visit Carolina on King after Aug. 29 at 258 King St. in Charleston.   

News and Internal Communications

Posted: 08/27/12 @ 12:00 AM | Updated: 04/19/13 @ 3:29 PM | Permalink