Research center wins national competition
The University of South Carolina’s Center for Colon Cancer Research has received first prize in the Prevent Cancer Foundation’s inaugural Screening Saves Lives National Challenge for its innovative project, “Colorectal Cancer: Get Behind It.”
The center, based in the College of Arts and Sciences, will receive a $5,000 educational grant and a visit from the Prevent Cancer Super Colon, a 20-foot interactive educational exhibit, to enhance local colorectal awareness efforts.
The CCCR will target two worksites in rural South Carolina communities that have employer-provided insurance that pays for colorectal screening. Onsite promotion of colorectal prevention and early detection through screening will be provided to all employees, including educational briefings before and after shifts. Additionally, CCCR plans to partner with primary care providers in these communities to promote colorectal screening in their practices.
The center’s outreach staff will work with the benefit coordinator at each worksite to monitor pre- and post-intervention colorectal screening rates among their age appropriate employees.
“The ‘Get Behind It’ program is excellent because it builds upon an existing screening project and targets employees in the workplace,” says Suzette Smith, director of Partnerships for Colorectal Cancer Screening. “By working with providers and educating those who already have access and medical coverage, this project eliminates barriers that other screening efforts face.”
Colorectal cancer is a leading cause of cancer death in the US, with about 150,000 new cases and 56,000 deaths occurring annually. In 2010, there were 2,140 new cases and 700 deaths attributed to colon cancer in South Carolina.
About The Prevent Cancer Foundation
Founded in 1985, Prevent Cancer Foundation is one of the nation’s leading health organizations, which has catapulted cancer prevention to prominence. Since its inception, the foundation has provided more than $120 million in support of cancer prevention and early detection research, education and community outreach programs across the country. For more information, visit www.preventcancer.org
About the Center for Colon Cancer Research at USC
The Center for Colon Cancer Research (CCCR) was established in 2002 by the National Institutes of Health Center for Biomedical Research Excellence (COBRE) grant totaling $11 million dollars over 5 years. In August 2007, the CCCR was awarded $10.7 million over 5 years through 2012. The CCCR is the first of its kind in South Carolina and is a driving force leading the development of innovative research in colorectal cancer.