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“I like the method for scoring the advertisements because it shows the different elements of what a commercial is about and how it appeals to the consumer,” she said.

Drewniany will invite the creator of the winning ad to campus to receive the award in April.

Every year the winning advertising team has come to campus to claim the Cocky Award and give students the inside scoop on how the commercial was made.

Creative teams from DDB Chicago have claimed four Cockys for comedic Bud Light ads. Last year marked the first time a consumer-generated spot won the poll, with “Snack Attack Samurai” creator Cole Koehler claiming his prize.

“I really enjoyed rating the commercials. It made you analyze if the advertising space and money spent were put to good use,” said Keri Goff, a senior majoring in visual communications.

Drewniany has studied Super Bowl advertising for nearly 20 years and has taught the nation’s only course on the subject for eight years. The School of Journalism and Mass Communications course, which covers advertising principles and the relationship between culture and advertising, includes the annual Ad Poll and Cocky Award.

By Office of Media Relations

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Posted: 02/07/11 @ 3:00 PM | Updated: 02/07/11 @ 3:11 PM | Permalink

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