March 04, 2026, Kristine Hartvigsen
AI is everywhere — and marketing is no exception. This year marked the first time that the American Advertising Federation incorporated an AI category into its Midlands ADDY Awards, and University of South Carolina students rose to the challenge, showcasing what is possible in dynamic, creative concept and design in collaboration with AI.
February 11, 2026, Andy Shain
University of South Carolina alumni and advocates will gather at the S.C. State House for Carolina Day Feb. 17 to demonstrate how the state flagship is building momentum in producing a more prosperous and healthier South Carolina.
February 06, 2026, Craig Brandhorst, photos by Kim Truett
Cocky’s Reading Express turned 20 in 2025. The folks behind USC’s ongoing effort to promote childhood literacy tell the story, one book at a time.
February 05, 2026, Chris Horn
With a career quickly approaching the 50-year mark, Jim Augustine has taught the vast majority of physicians who have graduated from USC’s School of Medicine in Columbia. Even after retiring from full-time service a few years ago, he continues to teach.
February 05, 2026, Marketing and Communications
2025 Algernon Sydney Sullivan Award winner Tom Mullikin has enjoyed a long and eclectic career. Now, the longtime environmental lawyer is managing the Palmetto State’s fish, wildlife and natural areas as director of the South Carolina Department of Natural Resources.
February 04, 2026, Megan Sexton
Mechanical engineering and business grad embraces her differences and puts her full skillset to work.
January 27, 2026, Collyn Taylor
The University of South Carolina has earned 2026 Carnegie Classification for Community Engagement and is one of less than 100 public institutions nationally with Carnegie designations in community engagement and as an R1 research institution.
January 26, 2026
The College of Nursing continues to drive transformation in nursing education, innovation and health care delivery across the state and beyond. At the heart of this momentum is the launch of South Carolina’s only accredited nurse-midwifery education program
January 22, 2026, Rebekah Friedman
Fabio Matta’s next-generation building materials include fiber-reinforced plastic bars — essentially, glass fibers immersed in a strong polymeric resin. They are stronger than steel, don’t corrode and are lighter than traditional materials — all qualities that make them ideal for bridge and infrastructure rehabilitation.
January 14, 2026, Catherine Pruitt
For 20 years, The Carolina Agency has been the student-run public relations and media agency giving College of Information and Communications students real-world experience in a professional setting. In addition to offering students an internship credit and an authentic work experience in a professional setting, The Carolina Agency also prides itself on its service to community clients.
January 13, 2026, Kristine Hartvigsen
The University of South Carolina has recognized students, faculty and staff members for their work on campus and in the larger community with 2026 Martin Luther King Social Justice Awards. The awards recognize individuals who have exemplified the philosophies of the Rev. Martin Luther King Jr. through acts of community service, social justice or racial reconciliation.