March 04, 2026, Kristine Hartvigsen
AI is everywhere — and marketing is no exception. This year marked the first time that the American Advertising Federation incorporated an AI category into its Midlands ADDY Awards, and University of South Carolina students rose to the challenge, showcasing what is possible in dynamic, creative concept and design in collaboration with AI.
February 06, 2026, Laura Erskine
At the 1980 Homecoming game, USC debuted its mascot, Cocky, for the first time. Cocky would go on to be named one of the “Greatest Mascots in College Football History” by Sports Illustrated. He’s won high-profile national competitions and appeared at sporting events worldwide. But his first appearance definitely ruffled some feathers.
February 06, 2026, Craig Brandhorst, photos by Kim Truett
Cocky’s Reading Express turned 20 in 2025. The folks behind USC’s ongoing effort to promote childhood literacy tell the story, one book at a time.
February 06, 2026, Rebekah Friedman
Back from Ukraine, journalism alumna and former war correspondent Isabelle Khurshudyan begins next chapter at CNN.
February 05, 2026, Craig Brandhorst
Students in instructor Renée McManus’ photojournalism course test their skills and capture the thrills at the South Carolina State Fair.
January 30, 2026, Brett Robertson
Winter storms pose multiple dangers at once, and people often underestimate how quickly conditions can become life-threatening. Here is what people need to know to reduce their risk of injury during severe winter weather.
January 16, 2026, Laura Erskine
Alumnus Jamie Ballentine knew he wanted to be a mascot from the time he was a teenager. Before he even graduated from high school, he landed a role with USC as Cocky. After a four-year, national award-winning run, Ballentine set out to become a professional mascot. He now plays Olly the Otter for Lexington Kid's Day, visiting sick children and their families.
January 14, 2026, Catherine Pruitt
For 20 years, The Carolina Agency has been the student-run public relations and media agency giving College of Information and Communications students real-world experience in a professional setting. In addition to offering students an internship credit and an authentic work experience in a professional setting, The Carolina Agency also prides itself on its service to community clients.