Why Study Artificial Intelligence in Business?
Taught by faculty from across the Darla Moore School of Business, the Artificial Intelligence in Business Certificate is offered for individuals who seek to understand and leverage AI tools and techniques for business applications. The program is designed to provide a comprehensive understanding of AI and machine learning methodologies and their impact on business strategies and practices.
This multi-disciplinary approach allows students to develop effective AI strategies for businesses and build the skills necessary for AI-based data analysis and analytical decision-making. As AI continues to transform industries, this certificate equips students to develop predictive and prescriptive models using AI tools and create machine learning applications for businesses.
This 12-credit hour certificate allows students to deepen their understanding of the key concepts and applications of artificial intelligence in a business context. Through the program, students will learn to recognize the lifecycle stages of data analytics and manage analytics projects effectively.
Academic Requirements
The Artificial Intelligence in Business Certificate is pursued concurrently with other graduate programs at the Darla Moore School of Business and requires four courses (12 credit hours). Students must complete two required core courses and choose two additional electives.
Program Learning Outcomes
- Understand AI tools and techniques for business applications
- Understand AI and machine learning methodologies
- Develop effective AI strategies for businesses
- Perform AI-based data analysis
- Build AI-based analytical decision-making skills
- Develop predictive models using AI tools
- Develop prescriptive models using AI tools
- Develop machine learning applications for businesses
- Recognize the lifecycle stages of data analytics and manage analytics projects
- Analyze AI’s impact on business strategies and practices
Curriculum
- IBUS 741: From Algorithms to Strategies: Mastering Artificial Intelligence for Business*
- MGSC 896: Intelligent Information Systems Design for Business Decision Making*
*Course available in PMBA/evening format.
Choose two electives from this approved list.
- MKTG 722: Data Science for Business Decision Making
- MKTG 725: AI in Marketing*
- MGSC 770: Predictive Analytics using No-Code AI*
- FINA 589: Machine Learning and AI: Applications to Finance*
*Course available in PMBA/evening format.
Further elective courses will be available as approved.
Who Should Apply
The program is currently open to all graduate students in the Darla Moore School of Business.
How to Apply
Darla Moore School of Business graduate students need to complete a concurrent enrollment form. Contact your program director or advisor with any questions.