Background

Helen van der Sluis is an assistant professor of marketing at the Darla Moore School of Business. She earned her Ph.D. in marketing from Arizona State University and her B.A. in psychology from Columbia University. In her research, Helen is drawn to questions concerning marketplace accessibility. For example, in current research projects she investigates how often-stigmatized social characteristics or identities such as gender and disability both shape and are shaped by the marketplace, and what consequences result for consumers, marketers, and policymakers. Her research has earned the Honorable Mention 2020 ACR/Sheth Foundation Dissertation Award (Public Purpose Track), the Best Competitive Paper Award at the 2021 Society for Consumer Psychology Conference, the 2020 Robert B. Cialdini Distinguished Research Award, the Kenneth B. Coney Research Excellence Award at Arizona State University, and the Best Working Paper Award at the 2018 Society for Consumer Psychology Conference.

Helen currently teaches introduction to marketing research to undergraduate students. At Arizona State University she taught marketing research and applied marketing management leadership to undergraduate students and earned the Kenneth B. Coney Teaching Excellence Award in 2020 for her marketing research teaching.

Education

• Ph.D. in marketing, Arizona State University, 2022
• B.A. in psychology, Columbia University, 2014