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Darla Moore School of Business


David Lund

Title: Director, Marketing and Communications
Department: Marketing and Communications
Darla Moore School of Business
Phone: 803-777-5954
Office: Carolina Coliseum, Room 108B


Lund serves as director of marketing and communication for the Moore School. The marketing and communication team works across many different channels and events to build the Moore School brand with the school’s many stakeholders, including students, parents, alumni, donors and the business and academic communities. This team is also responsible for attracting and engaging prospective students and corporate partners.  

Prior to joining the Moore School, Lund was president of the GrowthSpring Group — a strategic growth and marketing innovation firm that helped clients accelerate sales and profits through new insights and growth strategies. Lund has consulted with U.S. and multinational clients across food, retail, consumer products and supply chain industry segments. He has spent more than 25 years leading marketing and innovation teams in food, consumer products, transportation and retail for companies such as Chiquita, Heinz, Lenox, FirstGroup and Pure Fishing. Lund has significant experience in new product development, brand and shopper marketing and market research.


  • MBA, University of Virginia's Darden School
  • B.S., Management, Purdue University