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Darla Moore School of Business

Analytics Faculty


Name Analytics Focus
Rafael Becerril 

Descriptive, predictive and prescriptive analytics; analytics best practices; marketing analytics; research design; econometrics; data mining; Bayesian statistics; high performance computing

McKinley L. Blackburn

Econometrics and regression modeling

Nichelle Carpenter 

Meta-analysis; descriptive statistics; data visualization; regression analysis

Mark Cecchini 

Descriptive, predictive and prescriptive analytics; machine learning; sentiment analysis; analytics in accounting; Perl

Mark Ferguson

Descriptive, predictive and prescriptive analytics; pricing analytics; supply chain analytics 

Kirk Fiedler

Database management; data architecture and knowledge management; privacy and ethics; innovation

Clark Hampton

Audit data analytics; robotic process automation; data use privacy and ethics

Ramkumar Janakiraman 

Marketing analytics; social media analytics; customer and retail analytics; social network analysis; causal models; applied econometrics

Colin Jones 

Descriptive and predictive analytics; econometrics; regression modeling

Hugh Kim

Sentiment analysis in finance; investor attention to disclosure information; big data analysis of financial institutions

Stanislav Markus

Descriptive analytics; philosophy of science; survey design and analysis; case studies; elite interviewing 

Stacey Mumbower

Data visualization; predictive analytics; data mining; database management; econometrics; choice modeling

Greg Niehaus

Descriptive, predictive and prescriptive analytics related to decision making uncertainty

Sunny Park

Predictive and prescriptive analytics, big data analytics; machine learning 

Pelin Pekgun

Descriptive, predictive and prescriptive analytics; pricing analytics; supply chain analytics

Maureen Petkewich

Descriptive analytics and data visualization

Rajendra Singh

Healthcare analytics; data visualization; database management; digital innovation

Marc VanEssen

Evidence-based management; meta-analysis; econometrics; data visualization

Joel Wooten

Descriptive analytics; regression modeling, VBA, sports analytics