Education

Ph.D., Textile Technology and Management, North Carolina State University
M.A., Clothing and Textiles, SungKyunKwan University, Seoul, Korea
B.A., Clothing and Textiles, SungKyunKwan University, Seoul, Korea

Background

After receiving her Ph.D. in textile technology and management at the NCSU, Hanna Lee started her academic career as an assistant professor of marketing at Susquehanna University in Pennsylvania before joining the Department of Retailing at the University of South Carolina. Lee has taught courses in digital marketing, consumer behavior, luxury brand management, fashion retail management and fashion history at NCSU and Susquehanna University since 2020.

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In the Media

Expand all

2023

• Is a great store credit card enough to make a retailer more popular?: WalletHub

Research

Lee's research focuses on understanding consumers in retail settings based on consumer behavior theories and methodology. Specifically, her primary research interest is human experience management in the innovative / international retail environment, investigating the impact of innovative retail technologies (AR / VR / AI) on consumer experiences across the globe. Her research interests also include consumer behavior in various shopping and communication channels, including omnichannel retail environments. 

Honors / Awards

• 2022 Best Paper in Apparel, Textiles, and Merchandising for the Family and Consumer Science Research Journal
• 2021 Best Poster Presentation Award ($200), Textile Research Open House, North Carolina State University
• 2020 ITAA Paper of Distinction Award — Consumer Behavior Track, International Textiles and Apparel Association
• 2020 Graduate School Summer Fellowship ($2,500), The Graduate School, North Carolina State University
• 2019 GSA Award for Conference ($1,500), North Carolina State University
• 2019 Workshop / Short-Course Support Award ($500), The Graduate School, North Carolina State University
• 2019 Best Poster Presentation Award ($500), Textile Research Open House, North Carolina State University
• 2018 GSA Travel Assistance Award ($500), North Carolina State University
• 2017 Provost Fellowship ($20,000), North Carolina State University
• 2016 Excellent Thesis Award, International Conference of the Korean Society of Fashion Business
• 2016 Best Poster Award, International Conference of the Korean Society of Fashion Business
• 2010 The Korean Honor Scholarship ($1,000), The Korean American Scholarship Foundation

Professional Affiliations

• International Textiles and Apparel Association (ITAA)
• American Collegiate Retailing Association (ACRA)
• The Korean Society of Clothing and Textiles (KSCT)
• The Korean Society of Fashion Business (KSFB)
• Korean American Scientists and Engineers Association (KSEA)
• The Honor Society of Phi Kappa Phi (NC Chapter)