The Class

One hundred students and faculty in the School of Journalism and Mass Communications gather in the school’s state-of-the-art multimedia room for Cocky's Super Ad Poll to watch the game and critique the lineup of Super Bowl commercials. They evaluate commercials on likability, persuasiveness and brand identity.

The Cocky Award

Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.

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