The executive steering committee is comprised of distinguished scholars in strategic
communication who have published numerous significant works in the field. Representatives
from all over the world ensure that the conclave is truly global in nature. These
thought-leaders will consider futuristic problems, challenges, and crises that strategic
communication will face in the next years and decades, offering innovative preparation
strategies for the field and its practitioners in government, industry, education
Our members focus on specific areas as distinct as artificial intelligence, ethics,
government-citizen relationship management, public affairs and activism, misinformation
in public health, social media marketing and analytics, communication technology,
emergency preparedness and defense applications.
Core Executive Board
Core Executive Board members are futurists who saw the need to address the turbulent
challenges and crises in the modern world and as applied to our field of strategic
Shannon A. Bowen
Shannon A. Bowen, Ph.D., Founder & Executive Director, specializes in applied ethics,
issues management, and decision models for helping organizations better face challenges.
Her most cited works are on Kantian ethics, and she recently held an NSF grant with
the Artificial Intelligence Institute studying emergency information during crises
such as hurricanes.
Elina Erzikova, Ph. D. – Conference Director - Professor of Public Relations at Central Michigan University. She is a Fellow of the Plank Center for Leadership in Public Relations at the University
of Alabama. Her primary areas of research interest include relationships between the
media & power and public relations leadership.
Carol Bishop Mills, Ph.D., focuses on relational communication, with a focus on exploring
dysfunctional and uncivil behaviors that undermine success in personal and professional
contexts. Her most recent work explores workplace bullying and sexual harassment.
She is the Director of the School of Communication and Multimedia Studies at Florida
Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University,
Germany, and Professor of Communication and Leadership at BI Norwegian Business School,
Oslo, Norway. He is editor of the International Journal of Strategic Communication,
Routledge, USA, and Board Member of the International Communication Association (ICA),
Yicheng Zhu (Ph.D., University of South Carolina) is an assistant professor at the
School of Journalism and Communication at Beijing Normal University, China P.R. His
research interests include international public relations, public diplomacy, and computational
Steering Committee members advise, present research and concepts, and review papers
with regard to how the future will impact their specialty area in strategic communication.
Flora Hung-Baesecke teaches at University of Technology Sydney, Australia. Her research
interests include CSR, stakeholder engagement, and social media. She publishes in
refereed journals and won several top paper awards. She is a member of the Arthur
W. Page Society and is active in the international academic community.
Bruce K. Berger
Bruce K. Berger, Ph.D., is professor emeritus, advertising and public relations, at
the University of Alabama (UA), and founding director of The Plank Center for Leadership
in Public Relations. His research has been recognized with IPR’s Pathfinder Award
(2012) and the Jackson Jackson & Wagner Behavioral Science Prize (2013). Previously,
Berger was a PR executive for two global companies for 20 years and worked on projects
in 30 countries.
Dr. Buhmann is associate professor of communication at BI Norwegian Business School
and director of The Nordic Alliance for Communication & Management (#NORA). His current
research focuses on digitalization and automation in corporate communication. Recent
work has been published in academic journals, such as Business Ethics Quarterly, New
Media & Society, Technology in Society, and Public Relations Review.
Regina Yi-Ru Chen
Yi-Ru Regina Chen, Ph.D., specializes in strategic communication, social media engagement
and gamification, CSR, and creating shared value (CSV). Her current research focuses
on the psychology of strategic communication and social influence among specific stakeholders.
She received the Hong Kong General Research Grant and the ICA PRD’s Robert Heath Award.
Jesper Falkheimer (Ph.D.) is Professor of Strategic Communication, Lund University,
Sweden, and Professor II at Kristiana University College, Oslo, Norway. He is Editor-in-Chief
for Journal of Communication Management, has extensive managerial experience and is
a member of several academic and corporate boards. Among his recent publications are
Strategic Communication: An Introduction to Theory and Global Practice (Routledge)
and Research Handbook on Strategic Communication (Edward Elgar), with Mats Heide.
Ib T. Gulbrandsen
Ib T. Gulbrandsen is an associate professor at the Department of Communication and
Arts, Roskilde University. His current research focuses on how AI systems affect professional
communicators’ strategy-practices. He works at the interdisciplinary nexus of communication,
technology, and strategy, and has published in i.a. Big Data & Society, International
Journal of Management Reviews, Media, Culture & Society, and Organization.
Prof. Yusuke Ibuki is an associate professor in the Faculty of Business Administration
at Kyoto Sangyo University, Japan. His research focus is primarily on the human resource
development of the strategic communication practitioner for gaining a sustainable
competitive advantage. He was an executive director for the Japan Society for Corporate
Communication Studies and is currently serving as an executive director for the Japan
Academy of Advertising.
Takashi Inoue, 50 years in public relations, CEO Inoue Public Relations, and Visiting
Professor Kyoto University Business School. Known for the "three forces of hyper-globalization",
and "Self-Correction Model.” Author of several books and in English: Public Relations
in Hyper-globalization: Essential Relationship Management - A Japan Perspective (Routledge,
Vindel Kerr, D.B.A., is a former Assistant Professor of Business Ethics (The U.W.I.),
Founder of GovStrat Limited and an internationally award-winning corporate governance
expert. Vindel is a serving CEO, NED and former Chairman and Director of several SOEs.
He has trained or advised 10,000+ Board Directors/Executives, globally. His research
focuses on the intercept of ethics and law, corruption and whistleblowing.
Jeong Nam Kim
Jeong-Nam Kim is the Gaylord Family Endowed Chair of Strategic Communication at the
University of Oklahoma. He serves as a senior editor of the journal “Health Communication,”
and was elected as an educator member of the Arthur W. Page Society. Kim was awarded
the Jackson Jackson & Wagner Behavioral Science Prize for his research. Kim investigates
"public behavior" and its implications for social dynamics. He has theorized on people’s
communicative actions in individual life and in response to social problems. He applies
theories, such as his Situational Theory of Problem Solving, to the fields of public
relations, strategic communication, health communication, public diplomacy, corporate
and government communication.
Alessandro Lovari is as Associate Professor of Sociology of Communication at the University
of Cagliari (Italy). Lovari’s research focuses on public sector communication, public
relations, and health communication. He also studies social media impact on organizations
and citizens’ behaviors. He was visiting research scholar at Purdue University, University
of Cincinnati, and University of South Carolina (USA). His works appear in several
books and international journals like Public Relations Review, Journal of Public Affairs,
International Journal of Strategic Communication, Health Communication, International
Journal of Communication.
Dr. Vilma Luoma-aho is professor of Corporate Communication and Vice Dean at JSBE,
Jyväskylä University School of Business and Economics, Finland. She is author and
editor of the new Handbook of Digital Corporate Communication (2023), and has published
in leading communication journals on emerging topics such as social media influencers,
and negative engagement, and currently leads an Academy of Finland funded research
project on young people and brands in social media.
Alessandra Mazzei is Associate Professor of Corporate Communication at Università
IULM, where she is also Director of the Centre for Employee Relations and Communication
and Coordinator of the bachelor programme in Corporate Communication and Public Relations.
Main research interests are: Corporate Communication, Employee communication and
engagement, Organizational voice, silence and dissent, Diversity & Inclusion, Internal
Linjuan Rita Men
Linjuan Rita Men, Ph.D., APR, is Professor of Public Relations and Director of Internal
Communication Research in the College of Journalism and Communications at the University
of Florida. Men’s background is based primarily in corporate communication research
and consulting. Her research interests include internal communication, leadership
communication, emerging technologies, and entrepreneurial communications.
Ángeles Moreno is outgoing President of the European Public Relations and Research
Association and a leader researcher at the high-performance Group of Advanced Studies
on Communication-University Rey Juan Carlos. She is highly regarded as an author with
(+120 publications H-index: 30), awarded by PRSA, ICA, EUPRERA and AIRP. She is in
the ranking of most relevant Spanish scientific and has hold positions in main academic
associations and committees of national and international research bodies.
Sunday Odedele, Lagos, Nigeria specializes on Research and International Public Relations.
Advisory board member of The Federation of Public Relations Association of Italy. Speaker
at the First World Public Relations Festival, Rome, 2003. Co-author of the Evolution
of Public Relations: Case Studies of Countries in Transition (IPR, 2004/2008. The
Role of Philosophy of Public Relations and Corporate Communication in Institutionalizing
Public Relations and Corporate Communication (IPR, 2008). Author of Public Relations
and Communication Management in Africa, (2008/2012).
Katie R. Place is Professor of Strategic Communication in the School of Communication
at Quinnipiac University, USA. Her research examines power, ethics, and listening
in public relations. She has authored more than 60 conference papers or publications
in such peer-reviewed journals as Journal of Public Relations Research, Public Relations
Review, and Journal of Media Ethics.
Sónia Pedro Sebastião
Sónia Pedro Sebastião is a Full Professor of Communication Sciences at the Institute
of Social and Political Sciences of the University of Lisbon. She acts as Scientific
and Pedagogical Coordinator of the Communication Sciences Department and as President
of the Executive Board of the Research Center for Public Administration and Public
Jens Seiffert-Brockmann is Professor of Business Communication at the Department of
Foreign Language Business Communication at the Vienna University of Economics and
Business (WU). He is the head of the Institute for Communication Management and Media,
and program director of WU’s master’s program in Business Communication.
Kelly Page Werder
Dr. Kelly Page Werder is an Associate Professor in the Zimmerman School of Advertising
& Mass Communications at the University of South Florida in Tampa, Florida, USA. She
has served as Editor of the International Journal of Strategic Communication (Routledge/Taylor
& Francis) since 2012.
Linwan Wu (Ph.D., University of Florida) is currently an Associate Professor of Advertising
and Associate Dean for Research in the College of Information and Communications at
the University of South Carolina. His research focuses on advertising psychology and
Sung-Un Yang, Ph.D. (University of Maryland, 2005), is a professor at the Media School,
Indiana University. Before joining Indiana University in 2012, Sung-Un was a tenured
faculty in the Newhouse School of Public Communications, Syracuse University. He has
served as Editor-in-Chief (from 2022-2024) of the Journal of Public Relations Research
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