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Journalism and Mass Communications

Adjunct Faculty and Graduate Teaching Assistants


Phone:  803-318-3188

B.A., Journalism, University of South Carolina
MBA,  Darla Moore School of Business, University of South Carolina

As an accredited public relations practitioner (APR) with more than 25 years experience, Marcia Purday is a crisis conqueror, brand builder and master strategist.

She retired from BellSouth as director of corporate and external affairs where she was responsible for developing and implementing statewide media relations and strategic communications plans, employee communications, crisis communications and focused community and educational programs, such as the South Carolina African-American History Calendar.

After her retirement, Purday served as the vice president of communications and public relations at the South Carolina Chamber of Commerce. She led the Chamber’s branding efforts and streamlined the chamber’s many publications into an award-winning four-color magazine, South Carolina Business.

Since leaving the Chamber, she has worked on diverse projects such as the creation and launch of a sustainability brand for an international packaging company, a strategic communications plan to integrate five companies and technologies under a single brand, and a crisis communications plan for an international chemical company.

Currently, Purday is a senior communications advisor at NP Strategy and director of public relations for Curing Kids Cancer.

Purday has received numerous awards including the Distinguished Public Relations Practitioner of the Year from the South Carolina Chapter of the Public Relations Society of America.


Bertram Rantin is a USC journalism school graduate and has taught Mass Media Writing, reporting and editing the past 17 years.

Rantin is a communications specialist for the Palmetto Health-USC Medical Group and the public relations coordinator for the South Carolina State Fair.

He previously worked at The State newspaper in Columbia, including 15 years as the paper’s metro columnist. His reporting experiences include local government, education, healthcare, the military, transportation, nonprofits, features, the arts and sports. While at the newspaper, he also worked as an assistant metro editor, assistant sports editor and special projects coordinator.

Rantin has conducted public relations and communications training seminars for local governments and institutions, including Richland County and the University of South Carolina. He is a former member of the Lt. Governor’s State Essay Writing Competition task force.

He has lived in South Carolina his entire life.