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College of Information and Communications

Faculty and Staff

Carol J. Pardun, Ph.D.

Title: Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Website: My Year Away
Phone: 803-777-9572
Fax: 803-777-4103
Office: School of Journalism and Mass Communications
800 Sumter Street, Room 305
Columbia, SC 29208

Curriculum Vitae



B.A., English Literature, Wheaton College, Illinois

M.A., Communications, Wheaton College Graduate School, Illinois
Ph.D., Mass Communications, University of Georgia


Dr. Carol J. Pardun studies media content.  Recently, she has focused her efforts in better understanding advertising messages of electronic cigarette companies.


During Fall 2017, Pardun is teaching two sections of Jour 220, “Account Planning: Mining Insights,” a course required for advertising undergraduates. During Spring 2018, she is teaching both Account Planning and Jour 805, Seminar in Teaching Mass Communication, a seminar for doctoral students.

Recent Publications and Presentations

Kim, J., Pardun, C.J. & Ott, H. (2017, August). To vape or not to vape? How e-cigarette companies advertising via Twitter.  Paper presented at the meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Pardun, C.J., McKeever, R., & Bedingfield, S. (2017).  Smoke gets in their eyes?  Third-person effects of electronic cigarette advertising.  Journal of Promotion Management. DOI: 10.1080/10496491.2017.1297980

Pardun, C.J., Wan, A. & Hinton, M.  (2016, August.)  The message of meals:  What YouTube commercials tell us about our lives.  Paper presented at the meeting of the Association for Education in Journalism and Mass Communication, Minneapolis, MN. 

Pressgrove, G., & Pardun, C.J. (2016).  Relationship between personal technology use and the donor/volunteer:  A parasocial approach, Journal of Promotion Management, 221 (1), 137-150, DOI:  10.1080/10496491.2015.1107012

Pardun, C. J., McKeever, R., Pressgrove, G. N., & McKeever, B. W. (2015). Colleagues in Training. Journalism & Mass Communication Educator, 70 (4), 354-366. doi:10.1177/1077695815599471


Pardun is completing her third year as chair of the School’s Select Committee on Tenure and Promotion.  Her national academic service has focused on her work with the Association for Education in Journalism and Mass Communications where she served as its president in 2009-2010.  Currently, she sits on the Accrediting Council on Education and Mass Communication, the governing board that oversee all 113 accredited programs.


When not at work, Pardun heads to the water to row her single shell on the Broad River with the Columbia Rowing Club.  On most weekends, she heads to the coast to row sweep with the Beaufort Rowing Club.  She sings alto and plays the handbells at the Parish Church of St. Helena.

Challenge the conventional. Create the exceptional. No Limits.