Our graduates work at some of the nation's top firms, including the Richards Group in Dallas, R/GA in Los Angeles, BBDO in Atlanta and Endeavor in New York City. They also open their own firms, here in South Carolina and around the world. Gamecocks are the copywriters, designers, art directors, account managers and media planners behind top work that is produced around the Palmetto state and beyond. It's a terrific network to be part of.
As one of our advertising students, you'll tailor your education plan to match your career goals, choosing from dozens of specialized classes to spark your imagination. You’ll also have fun exploring opportunities to participate in the yearly Super Bowl ad competition or an all-night Create-a-thon to benefit local non-profit organizations. Learn more about the classes you will take as an advertising student in the university's academic bulletin.
We form fierce Ad Teams that take on the prestigious National Student Advertising Competition, Washington Media Scholars Competition. And these teams have gone on to take honors at many of these competitions since 1975.
Certification Preparation Starts Here
It is not a secret that the advertising industry loves to hire graduates with the right certifications. Many of our courses incorporate a variety of certificates from Google and Microsoft to The Trade Desk and beyond. You will graduate with certifications that show dedication and help your resume rise to the top. Challenge yourself to achieve even more badges through independent studies and elective courses. Not sure which certifications are right for you? No problem, our faculty are well versed in this area and can guide you in the right direction.
Seniors cap off their school years like Mad Men (and women!), working in ad agencies to develop and create print and digital ads for national clients. We also form fierce ad teams that challenge traditional thinking and pour so much energy and creativity into campaigns, it's easy to see how they take top national honors.
Our internship program gives you hands-on experience honing your persuasive writing skills, identifying the right audience for your message and creatively adjusting the tone, copy and graphics for the kind of medium you're using. It also gives you class credit while helping build your portfolio and industry connections. And these are just some of the many opportunities for our students.
The advertising curriculum not only prepares you for the industry, but is also a strong foundation for graduate study. You can further refine your skills and understanding of mass communications by starting graduate coursework through the Accelerated Master of Mass Communication program. By choosing a specialization in either strategic communications management or multimedia journalism, you can complete two degrees in as little as five years.
Yingying Chen loves conducting computational social science research. She is passionate about inspiring students to find insights and tell stories from big data. Before academia she was a journalist in China and Africa.
Karen Mallia is our resident copywriting guru, a former ad exec who also teaches Creative Leadership. She founded CreateAthon@UofSC, a 24-hour blitz partnering students with professionals to create campaigns for South Carolina nonprofits.
Marcia Purday, APR, is an award-winning professional who also teaches integrated marketing communications and creative strategy. She helps students develop and execute online marketing campaigns for real clients giving them the experience they need to secure a career in advertising.
Taylor Wen, an award-winning research expert in advertising psychology, is passionate to inspire students with various cutting-edge neuromarketing techniques, like eye tracking and facial recognition.
Jeff Williams is a seasoned creative advertising professional who worked with a variety of brands and agencies over his 18 year career. His teaching focuses on creative strategy, content creation, SEO, conversion optimization, and inbound marketing. Williams is a mentor for the National Student Advertising Competition and is the co-advisor for the Student Advertising Federation.
Linwan Wu is our media mastermind that teaches classes focused on data, research, and media analysis. He mentors students each year in the Washington Media Scholars Foundation Case Competition where his students won first place two years in a row in 2018 and 2019. Outside of the classroom he is the faculty advisor for the Student Advertising Federation.
The Next Step
Apply today to become a Gamecock.